Spurinteractive - blog.spurinteractive.com - Attribution 101
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Ad:tech NY Attribution Case Study 7 Jan 2013 | 09:07 pm
In November 2012, between a hurricane and a Nor-easter, I presented a case study on Full-Funnel Attribution at the one of the premier industry conferences: Ad:tech NYC. For the presentation I joined ...
Encore ceo Steve Latham to speak at ad:tech NYC: November 7 25 Oct 2012 | 01:00 am
Encore ceo Steve Latham will be speaking at ad:tech New York on November 7. His session “Next-Gen Ad Attribution: Make the Most of Effective Accountable Measurement” will be led by Forrester analyst T...
Crossing the Chasm: an Insider’s Perspective on Media Measurement 15 Sep 2012 | 11:43 pm
Mass adoption of Attribution and Advanced Analytics will happen when Advertisers start demanding better metrics, deeper insights and demonstrable improvement in ROI from their agencies.
Demystifying Attribution: Which Approach is Best? 24 Jun 2012 | 02:21 am
As published by Adotas 6/22/12 (view article) Digital media attribution is a hot topic, but it’s still a confusing concept for many. Given a lack of industry standards, and an ever-expanding list of ...
Takeaways: Display Ecosystem Panel Discussion 8 May 2012 | 02:41 am
Last month I had the pleasure of moderating the Display Ecosystem panel (View the Video) at Rapleaf’s 2012 Personalization Summit. On my panel were experts from leading companies that represented ...
Ad-Tech Attribution Case Study 26 Apr 2012 | 07:47 am
In April 2012 I presented a case study on Full-Funnel Attribution at the granddaddy of all industry conferences: Ad-Tech in San Francisco. I was honored to share the stage with Young-Bean Song, a pre...
Encore CEO To Present on Attribution at ad:tech San Francisco 10 Mar 2012 | 03:30 am
Latham to present Beyond the Last Ad: Better Decisions Through Better Attribution Conversion reporting has become an everyday part of how campaigns are optimized. As digital budgets grow in size and...
MediaMind and Encore Partner to Deliver Integrated Attribution 8 Mar 2012 | 04:39 am
MediaMind announced today its partnership with Encore Media Metrics to help marketers understand Attribution credit across digital campaigns. The integration between the MediaMind platform and Encore ...
It’s Hard to Solve Problems from an Ivory Tower 3 Mar 2012 | 12:00 pm
Today a colleague sent me a link to a new article on Attribution and media measurement with a request to share my thoughts. Written by a statistician, it was the latest in a series of published perspe...
Conversion Paths vs. Full Attribution 25 Feb 2012 | 06:00 am
Attribution is a hot topic! As marketers are shifting their focus to measurement and optimization, Attribution is rising to the top of the priority list for 2012. However, like many things, Attribut...
