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South Australians optimistic despite concerns about rising living costs 31 Jul 2013 | 07:49 am
Square Holes has found seventy-eight percent of South Australians believe their financial security will improve or remain the same over the next 12-months despite concerns about rising living costs an...
New Year’s resolutions for life 10 Jan 2013 | 04:00 pm
Do you make New Year’s resolutions? Commonly the domain of folk filled with festive spirit(s) or nursing a heavy head in the sober light of a new year’s dawn. And more commonly, they are all but for...
A challenging time to be in marketing 25 Nov 2012 | 03:28 pm
I was pleased to see the following article in the Advertiser Business Journal Tuesday. My related presentation for the AMI followed a few days later. Slides can be found here … You say you want a revo...
Day #52: Design your own… 20 Sep 2012 | 09:12 am
Consumers are gaining more and more creative control. Progressive brands are crowd-sourcing their ad campaigns, giving out prizes for packaging, outsourcing their naming or voting over videos. And, if...
Day #51: Peter Piper picked a crop of creativity 7 Sep 2012 | 06:07 pm
On Monday morning it is my turn to do the team ‘Inspiration Talk’. We’ve resurrected them of late as a way of stimulating and sharing deeper thinking and creativity. This will be week two post a hiatu...
Day #50: Dear John 5 Sep 2012 | 05:14 pm
Dear Reader, At a recent research debriefing I used the line… “the best advertising, is advertising that doesn’t look like advertising.” It got a nice reaction. Lots of smiles and confirming nods. One...
Day #49: Pondering last week 3 Sep 2012 | 05:31 pm
To follow is a quick brain dump of my top of mind outtakes from Marketing Week last week. They are in no particular order and are more so common themes from my perspective than the silver bullet that ...
Day #48: Who is good at drawing? 31 Aug 2012 | 04:26 pm
It was with an inner warmth that I sat through Andy Pontin’s talk at Marketing Week. Andy had a great audience chat about “who thinks they are good at drawing?” A few people at the lunch of 400ish rai...
Day #47: Every now and then say, ‘What the fuck.’ 30 Aug 2012 | 04:26 pm
[language warning!] “Joel, you wanna know something? Every now and then say ‘What the fuck.’ ‘What the fuck’ gives you freedom. Freedom brings opportunity. Opportunity makes your future.” Miles, Risky...
Day #46: Change is as good as a holiday 28 Aug 2012 | 05:20 pm
There is an old saying that ‘change is as good as a holiday.’ Is it really? I’d bet a holiday would beat a change hands down. Last Friday at work, three of us headed around the corner to the regular p...
