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The Importance of Competition 22 Jul 2012 | 10:23 pm
Many people think that competition is damaging but it is actually a good thing. Here are several reasons why you should always value your competition in your marketing decision. The competition gi...
Tips to Encourage Better Fan Engagement in Facebook Pages 8 Jun 2012 | 01:41 am
One of the challenges of maintaining a Facebook fan page for businesses is keeping the interest of your fans. After getting people to “like” their fan pages, many business owners are at a loss on how ...
Creative Marketing Idea: Pop-up Books 30 May 2012 | 05:36 pm
Creativity is very important in marketing. That's how you make your brand stand out from the crowd. Creative marketing is what takes bright ideas to the next level. Just take pop-up books, for example...
Brand Building and Cultural Movement 29 May 2012 | 01:10 am
Building a brand these days is unlike what it was a few decades ago. Competition is much tougher and customers are more discriminating. To survive in the current economic situation and gain significan...
Basic Steps in Performing Market Research 30 Mar 2012 | 08:14 pm
Market research is like a road map that shows you where your destination is and how to get there. When you do market research, you provide yourself with a clear picture of the kind of new products ...
Reasons to Use Twitter for Marketing 23 Mar 2012 | 03:59 am
Twitter is a social media platform that presents a valuable opportunity to entrepreneurs – the chance to communicate and engage with their target consumers. If you haven’t tried taking advantage of Tw...
Offline Marketing Ideas for Your Online Store 2 Mar 2012 | 12:17 am
Running an online store automatically makes you think of employing online marketing strategies to promote the business. But don’t forget the fact that offline methods can still make a difference in re...
What Makes a Good Tagline? 24 Feb 2012 | 12:22 pm
A tagline is a short and snappy way to communicate what a particular company is offering to its target market. But what really makes a good business tagline? A good tagline doesn’t have to be more...
Ideas for Maximizing Offline Marketing Tools 10 Feb 2012 | 06:38 am
Using an online marketing strategy may be the trend these days but you can still rely on its offline counterparts to do the job. If you’ve been spending so much time online, let this piece remind you ...
How to Start a Facebook Marketing Campaign 7 Feb 2012 | 10:37 am
As Facebook prepares to go public, it is expected that not a few people will make a dash to have their own slice of the social networking giant’s pie. But even without investing in Facebook’s stocks, ...
