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Using and Standardizing UTM Campaign Variables in GA 3 Apr 2013 | 01:08 am
The utm_ variables are one of the most powerful features of Google Analytics. UTM variables allow you to insert your own user-defined campaign source data into Google Analytics reports. For example, i...
Installing PHPUnit on MAMP 14 Mar 2013 | 11:34 am
Installing PHPUnit under MAMP can be a bit of a hassle. Here's what I did to install phpunit 3.6.11 under MAMP Pro 2.0.5. * MAMP, as you may know, has its own versions of PHP, PEAR, etc. These aren't...
Web Analytics, SEO & Marketing Interview Questions 5 Feb 2013 | 01:31 pm
Web Analytics / Google Analytics * Explain the difference between a page view, visit, visitor & unique visitor. In GA, how long does a visitor have to be idle before they're counted as a second visit...
Upgrading MAMP Pro 15 Dec 2012 | 12:57 am
Upgrading MAMP Pro can be a little complicated. Here's the procedure I used to upgrade from 2.0.5 to 2.1.1: * If you've customized your httpd.conf, php.ini, etc. make sure to make a backup copy. Easi...
Google Analytics Power User Tips 14 Nov 2012 | 02:51 pm
Google Analytics is the best free traffic analysis software available. It can handle pretty much any sized website (at least within reason), and has a number of fairly advanced capabilities. Basic In...
Using and Standardizing UTM Campaign Variables in GA 13 Nov 2012 | 01:02 pm
The utm_ variables are one of the most powerful features of Google Analytics. UTM variables allow you to insert your own user-defined campaign source data into Google Analytics reports. For example, i...
Google Analytics Power User Tips 1 Nov 2012 | 11:53 am
Google Analytics is the best free traffic analysis software available. It can handle pretty much any sized website (at least within reason), and has a number of fairly advanced capabilities. Basic In...
Google Analytics: Old Campaign Data Appearing in New Reports 1 Nov 2012 | 11:44 am
If you've used Google Analytics for a while, and run a number of different campaigns (adwords, email, or anything you track with the utm_campaign variable), you may notice that you get really old camp...
