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B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales 26 Aug 2013 | 12:01 pm
Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget A = Authority N = Need T= Timing The approach is dubbed BANT. In a recent article, Ard...
B2B Email Marketing: Batch and blast, mobile and other challenges 19 Aug 2013 | 12:01 pm
Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. This post grew out of one of those ta...
B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising 12 Aug 2013 | 12:01 pm
Tweet As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. But despite all of the ...
Content Marketing: How a technology company used its employees to generate quality content [Video] 5 Aug 2013 | 12:01 pm
Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Although it is one of the most di...
B2B Marketing: 3 reasons for adopting video content into your marketing mix 29 Jul 2013 | 12:01 pm
Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Digital video can help keep your brand top-of...
B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns 22 Jul 2013 | 12:01 pm
Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everyth...
Lead Generation: Content among the most difficult tactics, but also quite effective 15 Jul 2013 | 12:01 pm
Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report … ...
Event Marketing: How a technology start-up made a trade show splash booth-free 8 Jul 2013 | 12:01 pm
Tweet Brickstream, a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing ni...
Lead Generation: How Lithium Technologies uses webinars to grow its customer database 1 Jul 2013 | 12:01 pm
Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Techn...
Marketing Optimization: 3 steps to gain C-suite buy-in 24 Jun 2013 | 12:01 pm
Tweet A few months ago in my blog post, “How Dissatisfied CEOs Push Marketers into the Future,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on inves...
