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Simple, good things 3 Oct 2012 | 03:00 am
John Cage’s 4’33" is a composition in three movements, for any instrument or ensemble and it consists of four minutes and thirty three seconds of silence. Cage considers it to be his most important wo...
The importance of being informed 24 Sep 2012 | 03:00 am
Young people consider news to be garbage and lies according to Paula Poindexter’s research at the University of Texas at Austin. Because of that and for so many other reasons, Poindexter says, milleni...
Civic apathy (quote) 30 Aug 2012 | 03:00 am
The No. 1 challenge for local media is civic apathy. (Steve Yelvington)
In defense of pageviews 27 Aug 2012 | 03:00 am
Pageviews have something of a bad reputation. They have given us stories like “Baby Donkey In Casts”, “The Entire State Of The Global Economy Explained By Swiss Watches” and “Look At These Bizarre Mea...
Metrics are for doing, not for staring 24 Aug 2012 | 03:00 am
Metrics are problem solvers. Take a look at your website’s page load times and compare with how many pages a user will browse through before calling it quits. People browse more if the site is snappi...
Your metrics suck 22 Aug 2012 | 03:00 am
There’s a story floating around about early Twitter, back when they only had a couple of hundred users. Possibly apocryphal. The way Eric Ries tells it, their tiny user base was so embarrassing to the...
How the NYT paywall is working (quote) 14 Aug 2012 | 03:00 am
I’d wager that the majority of people buying digital-only subscriptions to the NYT are doing so only after bypassing the paywall at least once or twice. If you hit the paywall on a regular basis and b...
The death of online advertising (comment) 16 Jul 2012 | 03:00 am
Neil Perkin disagrees with the growing chorus of people saying that online advertising is doomed to fail: on a sufficiently large scale, and with good targeting, it will continue to work, even with cl...
