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Building Your Brand: Lessons from Great Magazines 27 Dec 2012 | 04:00 pm
Footwear manufacturers, beverage companies, car companies, tool manufacturers, and many other kinds of companies have distinct and effective brands. But successful magazines could have the strongest b...
Three Ways to Build a Faster, More Responsive Organization 26 Dec 2012 | 04:00 pm
"Reducing Total Email Response Time," a free whitepaper from Emailtopia, stresses how important it is to quickly answer customers' emails. The report reminded me about this building block of customer ...
How to Capitalize on Customer Data You Gain Over the Holidays 25 Dec 2012 | 04:00 pm
Have you gathered lots of data about your customers over the last month? Granted, not all companies sell more over the holiday season. But if you have, you could have information on hand that can help...
Use Anticipation in Your Marketing 24 Dec 2012 | 04:00 pm
Many people are full of anticipation on Christmas Eve. Children are eager to unwrap presents tomorrow. Grown-ups are hoping that the gifts they will give will be well received. So today is a good day ...
Tech Trend: Avoid Spending on Websites that Will Be Obsolete Later this Year 20 Dec 2012 | 04:00 pm
Many articles have appeared in the last year that stress the importance of creating a website that looks and functions properly on smartphones and other mobile devices. I have written about that same ...
How Proactive Customer Profiling Can Win the Day 19 Dec 2012 | 04:00 pm
Who are your customers, and what will they buy from you next? "Beyond Purchase Histories," a post that Paul McConville wrote for the Destination CRM blog last week, offers some useful advice on how to...
Can Your Company Benefit from Working with Groupon? 18 Dec 2012 | 04:00 pm
If you would like to win new customers, perhaps you should consider launching a "daily deal" marketing program with Groupon.
Magazine Design 17 Dec 2012 | 11:41 pm
Visually exciting, revenue-producing magazine design by The Pohly Company Great magazine design will pull in readers and potential customers and engage them with high-quality custom content, whether ...
Association Publishing 17 Dec 2012 | 11:38 pm
Get a Powerful Association Publishing Program for Your Organization. The Pohly Company’s association publishing and marketing programs support member engagement and growth. To remain relevant to the...
Publishing Companies 17 Dec 2012 | 11:21 pm
Publishing Companies with Expertise Can Make a Difference for Your Content Programs. The Pohly Company is one of the top publishing companies to offer complete custom content and custom publishing se...
