Steveradick - steveradick.com - Social Media Strategery
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A Partial Reading List for PR Students 23 Aug 2013 | 08:04 am
Image courtesy of Flickr user vasta College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Gree...
Using Social Media to Reach the Hard-Working Class 2 Jun 2013 | 03:32 am
They’re not part of the 99% or the 1% or the 47%. They’re not part of the East Coast Elite or the Bible Belt or the Sun Belt or the Rust Belt. They’re nurses, office administrators, housekeepers, entr...
How a New Communications Graduate Can Stand Out 26 May 2013 | 10:45 am
It’s graduation season and once again, the resume, internship, and informational interview requests are rolling in. You’ve just graduated with a degree in communications, advertising, PR, or marketing...
Eight Conversations Your Customers Want to Have With Your Brand 15 Apr 2013 | 05:13 am
My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their co...
Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have 1 Apr 2013 | 01:00 pm
Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. ...
Social Media Lessons from a Two-Year Old 22 Mar 2013 | 07:53 am
What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, ...
NHL Skating on Thin Ice With Many Supporters Post Lockout 4 Feb 2013 | 01:00 pm
This article was written in mid-January and originally appeared in the February issue of PRWeek (subscription required) On January 6, after 113 days, 625 missed regular-season games, and countless sta...
Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One 18 Dec 2012 | 09:48 pm
Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. A week later, I became member #1 of the Yammer network at my old firm, a 25,000 person consulting...
Set Your New Social Media Manager Up For Success 30 Nov 2012 | 10:52 pm
You wouldn't hire Jonathan Ive and put him in a cubicle with an underpowered Lenovo laptop, would you? You wouldn't sign Peyton Manning to run the triple-option offense, would you? You wouldn't hire...
Ten “Boring” PR Skills You Need to Have 9 Nov 2012 | 09:21 pm
A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche,...
