Stuartbruce - stuartbruce.biz - A PR Guy's Musings - Stuart Bruce
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Share This Too online buzz 22 Aug 2013 | 06:39 pm
Share This Too: More Social Media Solutions for PR Professionals, the follow up to the best-selling Share This: The Social Media Handbook for PR Professionals is published on August 30. It’s already ...
Norwegian PM’s taxi video was a fake 16 Aug 2013 | 11:15 pm
Last weekend the political chattering classes, PR community and mainstream media got very excited about a brilliant campaign initiative by Norwegian Labour Party prime minister Jens Stoltenberg. It wa...
News UK master class in how not to do media relations 16 Aug 2013 | 04:02 pm
It’s been a while since I’ve had a good rant, but when a company that you love to hate does something incompetent it’s just too good an opportunity to miss. It’s 2013 so surely all but the most Neand...
Jim Messina–should Labour be worried? 3 Aug 2013 | 07:27 pm
Some Labour tweeters and bloggers appear to have gone into meltdown over the news that the Conservatives have hired Obama campaign strategist Jim Messina. Why? Should Labour be worried that the Torie...
20 things 20-year olds don’t get–PR re-mix 26 Jul 2013 | 02:15 pm
Forbes has an interesting article by entrepreneur Jason Nazar on ‘20 things 20-year-olds don’t get’. I was going to comment on some of them, but then thought it might be more useful to share my though...
World’s best connected leaders on Twitter 24 Jul 2013 | 08:12 pm
International PR consultancy Burson-Marsteller has published some interesting ‘Twiplomacy’ research on the world’s most connected leaders on Twitter. The governments of more than three-quarters of the...
Social media monitoring guide for PR professionals 24 Jul 2013 | 04:30 pm
Social media monitoring is one of the fundamental building blocks of starting to integrate social media and social networks into your public relations strategy. If you aren’t listening and understandi...
Conversation Prism 4.0 by Brian Solis and JESS3 2 Jul 2013 | 01:56 pm
The Conversation Prism was created by Brian Solis and design firm JESS3 in 2008. It used to be an element of some of my social media and online PR training to show that the online world was much bigge...
Why the world of PR is changing by Alastair Campbell 28 Jun 2013 | 03:32 pm
When I did the PRConversations PRoust Questionnaire I cited Alastair Campbell as my PR hero. A choice that was criticised by some who simply see him as the master of the dark arts of spin and old comm...
Is is time to abandon lobbying and target voters directly? 17 Jun 2013 | 09:06 pm
Today’s CITYA.M. carries an op-ed by communications consultant James Frayne. He argues that “It’s time for business to abandon lobbying and target voters directly”. The problem I’ve got with his argum...
