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Patient opinion leaders: the future 19 Aug 2013 | 01:24 pm
Take Our Poll Tagged: patient opinion leader
Three definitions of influence 25 Jul 2013 | 02:07 pm
Alex Butler, Faisal Ahmed and myself were joined by John Nosta yesterday for an interesting discussion around the subject of influence which has now been published as a Digitally Sick podcast. It’s a...
AstraZeneca takes a personal approach to connecting with patients’ wallets 18 Jul 2013 | 01:39 pm
Within the discussion around AstraZeneca’s branded approach to YouTube, I’ve yet to see any commentary focusing on the fact that whilst the AstraZeneca’s Health Connections blog states that ‘AstraZene...
#Pharma100 degrades the health conversation on the Social Web 11 Jul 2013 | 03:12 pm
I’ve written before about my dislike of #pharma100. In my opinion, the embarrassing begging and pleading for votes across social platforms, in public and by direct message, heaps shame upon both rece...
Content curation strategies after Google Reader 3 Jul 2013 | 08:50 pm
The recent demise of the popular RSS management tool Google Reader presents us with an opportunity to reflect on why we curate content, as well as how we do it. However, I’ll save the former observat...
For pharma, the era of multi-channel marketing, closed loop marketing, sales force effectiveness, and market access is over 1 Jul 2013 | 10:09 pm
If health has a currency beyond the improvement of outcomes, it is trust. Most participants in the health conversation on the Social Web are happy to agree about the importance of augmenting trust by...
Four reasons why pharma isn’t afraid of social media 4 Jun 2013 | 05:58 pm
What are we really asking in posing the question ‘is pharma afraid of social media?‘ For once, we’ll disregard the usual preliminary objections concerning the identity of the companies we assume we ar...
Nobody talks about pharma the way pharma talks about itself 13 May 2013 | 01:20 pm
Having to endure an encounter with another dreary batch of lifeless communications about ‘multi-channel marketing’, ‘patient strategies’, and ‘market access’ isn’t the way that anyone working in the p...
Use #pharma to participate in conversations about the pharmaceutical industry on Twitter 12 May 2013 | 06:30 pm
As this activity comparison of the last seven days’ conversation on Twitter concerning the pharmaceutical industry demonstrates, you may use hashtags other than #pharma if you so desire — but don’t ex...
#PHOAM is the concept, #PHOAMed is the hashtag: introducing Pharma Open Access Meducation 8 May 2013 | 12:50 pm
I’ve written before about my enthusiasm for Mike Cadogan‘s FOAM (Free Open Access Meducation). Simply put: FOAM is the concept, #FOAMed is the Twitter hashtag. Mike describes FOAM thus: FOAM is the mo...
