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Mobile Email Series: Do NOT Let Your Fingers Do the Walking (Part 3 of 5) 22 Aug 2013 | 06:57 pm
For viewing emails on a mobile device, one of the most important user experience considerations is spacing. Nothing is more irritating than when I tap a link with my fingertip and I end up hitting eve...
Developing Customer Loyalty – The Role of the Employee (Part 6) 15 Aug 2013 | 10:50 pm
If continued growth and increased revenue is the bottom line for an organization, then customer loyalty leading to customer engagement must remain a continual priority. Loyal and engaged customers ar...
Please Stand By…Important Web Video Ad Coming to a TV near You 13 Aug 2013 | 07:30 pm
According to eMarketer, marketers will spend $4.14 billon on online video ads this year. That number is more than double what they spent in 2011, and by 2018 that number will have doubled again!1 Man...
Worried About Gmail Tabs? Frankie Says Relax 12 Aug 2013 | 08:45 pm
“Sometimes it feels like our inboxes are controlling us, rather than the other way around.” — Google Gmail’s new tabbed inbox, which was rolled out to all Gmail users in late July, is the latest buzz...
Stand Out in the Inbox – Celebrate a Low Profile Holiday 6 Aug 2013 | 06:59 pm
As we begin to draw closer to International Talk Like a Pirate Day (September 19th – I’m sure you knew!), I thought I would pass along a slightly different type of email marketing tip. One way you ca...
Email vs Direct Mail – Designs for Two Different Worlds 2 Aug 2013 | 12:20 am
Enticing marketing materials are often the building blocks to a company’s success, and having an assortment of both print and digital pieces is even more critical in today’s online world. While it is ...
Developing Loyalty – The Basic Emotional Needs of the Customer (Part 5) 30 Jul 2013 | 08:50 pm
The previous article in this series introduced the primary emotional needs of customers related to the development of customer loyalty, which in turn, leads to maintained customer engagement. These n...
Survey Question and Response Scale Critique – Classics from my Hall of Shame 26 Jul 2013 | 01:18 am
For many years I conducted training classes on how to write effective surveys – focusing primarily on the question wording and the labeling of response scales. On the final day of each training sessi...
Can We Legally Email People Who Attended Our Event or Visited Our Booth? 23 Jul 2013 | 09:21 pm
One of the questions we receive from clients and prospects is whether or not the client can legally email individuals who: (1.) came to one of their sponsored events or stopped by their booth and pro...
Mobile Email Series: Powerful Preheader Text (Part 2 of 5) 17 Jul 2013 | 11:30 am
Continuing on with the Mobile Email Series, an email recipient’s experience actually begins BEFORE the email is actually opened. Marketers often focus on creating the perfect subject line, but the pre...
