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Two (and a half) Strategies for Content Marketing 22 Aug 2013 | 11:06 pm
I think we all know what content marketing is at this point….letting people get to know you, your brand, and your value through producing and sharing relevant content regarding the topic of your busi...
Should We Share Our Faith In Our Business? 19 Aug 2013 | 11:29 pm
Many Christians in business struggle with if and when they should share their faith in their business. Some of the concerns are as follows: Am I limiting my potential customer base if people think I...
Business Structure From A God of Order 16 Aug 2013 | 01:37 am
Look at God’s Word with me and see if you can find benefit for your business by studying His Word and His View on order in our lives. We see in the creation story a God who is a God of order. He unf...
The Business Dashboard: Key Metrics At Your Fingertips 12 Aug 2013 | 08:00 pm
What is a business dashboard and why do you need one? My client walked into our conference room carrying a box and said “I brought all of the info you needed”. I looked at him with a blank stare and...
Always Move Forward at a Crossroads 8 Aug 2013 | 06:00 pm
We think of a crossroads as two paths that start where you are and go to an undefined future. Usually when we consider a crossroad we are nervous that if we choose the wrong path life as we know it i...
A Christian Perspective on Hiring, Recruiting, and Managing 5 Aug 2013 | 08:27 pm
What does it look like to hire, and manage, your team from a Christian perspective? We don’t want to discriminate in our business and many Christians in business don’t have a faith-based business whe...
How To Sell If You Don’t Like To Sell 31 Jul 2013 | 10:54 pm
I heard the words come out of my mouth for the umpteenth time…”I don’t really like to actually sell my services”. Then the voice in my head says, “well you should of thought about that before you wen...
Finding the Resources (Time and Money) To Get Unstuck 29 Jul 2013 | 10:39 pm
Many small businesses get stuck. Maybe the true reason is because we are small. Tiny surfers going up against the crashing waves of the business world. While, of course, we watch the enormous fishi...
The Words You Live By 24 Jul 2013 | 02:13 am
Are there certain phrases or concepts that you heard over the years from an important person in your life that you still repeat or play over in your head? I am sitting with a client who is very conce...
Don’t Take No For an Answer 19 Jul 2013 | 08:32 pm
The first time I attended a marketing meeting I felt like I had entered a new world. I was a finance major, and began my career as an analyst. Joining the marketing team for this meeting expanded my...