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All good things come to an end! 21 Jul 2010 | 08:06 pm
All good things must come to an end. And so did Superchooha, your friendly neighborhood hero. It seems like only yesterday that it was started. Yes, the past two years did go by in a second. The best...
Are digital camapigns (finally) adopting social practices? 9 Jun 2010 | 12:33 am
I really liked the new Cornetto’s online campaign called ‘Love Ho Jaane De’ in association with MTV India which touts itself to be India’s first ever platform for aspiring actors, singers, musicians a...
Rajput Feedback! 27 May 2010 | 03:03 am
We are proud to share our intern Shailendra Rana Sinh’s feedback with you :) “I joined Superchooha as an intern on 24th May, 2010. As I understand it, Superchooha is a Social business Communications...
Times Now goofs up! 24 May 2010 | 01:45 am
Adding to my pictorial blogposts series - To my delight I saw Times Now flashing its twitter handle and facebook url in their tickers while their show on Kasab was on. Where brands are so apprehensi...
The internet is going pink! 21 May 2010 | 05:03 am
Guys at Superchooha surely had fun researching on this one :) Women & Social Media View more presentations from Superchooha.
Some brand positioning gyaan 18 May 2010 | 08:49 pm
Enough about social media, let’s get back to basics now. Brand Positioning: A communication created which draws a frame of reference is called as brand positioning. e.g. Vodofone: As loyal as a dog,...
4 Easy Ways to Engage your Facebook Fans 24 Apr 2010 | 12:16 pm
Ever wondered why brands, companies and celebs who have a high consumer/fan base, fail to leave a mark online? Yet, there are certain entities which make a huge impact online. Let us help you with 4 t...
Like vs. Become a fan 23 Apr 2010 | 05:35 pm
Anandan Pillai, a PhD student at MDI, Gurgaon and a Summer Research Fellow at Superchooha writes on his blog about the new introduction of ‘Like’ buttons by Facebook. leaving behind the ‘Become a fan’...
Is like better than love? 23 Apr 2010 | 04:13 am
Facebook has come up with a couple of new add-ons on the social networking site. Out of all the features, the replacement of ‘Become a fan ‘ to ‘Like’ is impressive. What is nice is that as a user I a...
How Small Businesses Are Using Social Media for Big Results 21 Apr 2010 | 11:55 pm
At Superchooha, we choose one thought/topic every day and have a small group discussion about the same. My talk at the Superchooha office started off with me yelling out loud “May I have everyone’s at...
