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10 Steps to Build Your Personal Brand and Platform 15 May 2013 | 08:30 pm
Whether you work for yourself or someone else, you need a personal brand separate from your work. Analogy: In the inbound marketing world, establishing a following on various channels (email, rss, twi...
Is Your Content Marketing Planned or Spontaneous? 3 Apr 2013 | 08:24 pm
Is your company’s content strategy prepared to take advantage of Real-Time events? A great example is Oreo’s “Dunk in the Dark” response to the Superbowl blackout. Oreo Cookie ✔ @Oreo Power out...
Twitter Data Science Delivers Best Practices #twittersci 24 Jan 2013 | 09:58 pm
I thoroughly enjoyed HubSpot guru Dan Zarella’s presentation about the science of Twitter. While there are many opinions regarding Twitter, it was refreshing to hear the data speak. And if you know Da...
Inbound Marketing: The What, Why, Who and How 16 Feb 2012 | 03:32 pm
Share/Save Remember when the Internet was new and referred to as “The World Wide Web?” You saw the “AOL Keyword” hovering in the corner of most TV ads, and brochure sites were popping up left and rig...
10 Ways to Create Content Through Curation 20 Jan 2012 | 10:27 am
Share/Save As marketers are becoming publishers, the ongoing need for content is becoming more and more prevalent. Not only is there a need for more content, it has to be of value to your target read...
The {Awkward} Social Media ROI Conversation 2 Nov 2011 | 04:28 am
Share/Save Too good not to share! Have you had this conversation lately? Thanks to Scott Stratten from UNmarketing for making this! Related Posts: What is Technology? When Twitter Was New Are Yo...
How to Become Customer-Centric {explained in 16 tweets} 14 Oct 2011 | 08:18 am
Share/Save I enjoyed today’s webinar from Vovici, What it Means to be Customer-Centric in 2012. Very relevant expertise from top customer experience experts Nancy Porte, VP of Customer Experience at ...
Which came first, the marketing idea or the technology to make it happen? 6 Oct 2011 | 09:20 am
Share/Save Technology is driving new and affordable marketing channels and subsequent marketing strategies than ever before. But which came first, the strategy or the channel? It’s not practical to ...
Digital Days vs. The Old Days 2 Oct 2011 | 12:07 pm
Share/Save My six year old daughter just asked me “were you born in the old days, Mom?” I stared at her for a moment, then asked her to better define “old days.” “Before cars.” “No” I stated succi...
Build an Editorial Calendar in 3 Simple Steps 13 Sep 2011 | 01:13 am
Share/Save When did you write your last blog post? If you hung your head and sighed a bit, you’re not alone. There are many reasons why intentions to write new content on a regular basis can get sid...
