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I’m a little worried about blogs these days. 21 Aug 2013 | 11:00 pm
Part 1: What’s rolling around my brain at the moment I’ve been an avid blog reader for years. Over time, I’ve carefully cultivated and selected only the most interesting content to me, on a few topic...
Summer of Social: Marketing Campaigns We Loved this Season 16 Aug 2013 | 11:00 pm
It might be patio weather, but brands worldwide have dreamed up some serious social media marketing campaigns to leverage the sunny season. We’ve combed the web and made a list of three social marketi...
SEO Basics & Social Media Marketing Go Hand in Hand when Selling Online 7 Aug 2013 | 11:00 pm
Search as a channel for e-commerce sales? It’s no secret that one of the quickest and most efficient ways to proactively find whatever product or service your heart desires these days, whether it’s a...
What They Didn’t Tell You At Business School About Sales 31 Jul 2013 | 11:00 pm
Learn how to make the one thing, that makes all business happen, your greatest asset For most, staring with a list of names and phone numbers, preparing to cold call, is akin to eating your broccoli,...
So you want to work at a startup? 24 Jul 2013 | 11:00 pm
It’s very interesting working at a startup. There are a lot of challenges and obstacles involved with working in this kind of environment. It’s certainly not the same as working your standard office j...
How To Conduct A Social Media Marketing Campaign Brainstorm 23 Jul 2013 | 07:26 pm
On an average day here at Source Metrics, I’m almost always helping clients generate ideas to create measurable social media marketing strategies. I have a chance to work with a range of different bra...
Comparing Apples and Amazons and Business Strategy 17 Jul 2013 | 10:48 pm
For all intent and purposes, Apple and Amazon are competitors for your wallet. They compete in several of the same markets such as tablets, music, and now even books. Their marketing strategies are va...
Part One: Social media marketing campaigns need a process 10 Jul 2013 | 09:57 pm
This blog post, marks the beginning of a five blog post series on the process of creating, designing and deploying a trackable social media marketing campaign. At Source Metrics we’ve been implement....
Social Media Marketing, Email Marketing and Superheroes 3 Jul 2013 | 07:00 pm
The summer of 2013 is slated to be one of the best ever for superheroes at the box office, with Iron Man 3, Man of Steel and The Wolverine hitting theaters across the globe. While these three blockbus...
Is Instagram a viable platform to drive social ecommerce sales? 2 Jul 2013 | 06:13 pm
How can one really know the value of an Instagram community? What some social marketers consider “the next big thing” for brands, is barely measurable. As Instagram starts to become an important piec...
