Swoopdigital - swoopdigital.com.au - Data Driven Marketing
General Information:
Latest News:
6 Ways To Lose Sales – eCommerce Conversion Stoppers 15 Aug 2013 | 07:11 am
When you consider how much it costs for a retailer to make a sale, it is worth taking some time to consider what things are actually stopping potential prospects from buying. A case in point is my rec...
Show Off Your Business In Google Search 11 Jul 2013 | 05:19 am
Google have recently announced a new feature where you can show images that highlight your business. Currently in beta, you will soon be able to add images to your regular search ads. The images will ...
The Need For Speed. Why You Need A Fast Website 10 Jul 2013 | 06:29 am
Ever been to a website that took forever to load? How long did you wait before you left? Less than 7 seconds? Perhaps you didn’t even wait that long. According to one study, when pages take more than ...
Social Media Planning Tools 9 Jul 2013 | 08:31 am
In 2008, Brian Solis released what was and is called the Conversation Prism – a visual reference guide of the social media landscape and more popular social networks. Version 4 has just been released....
Benchmarking Video & Banner Ad Campaigns 8 Jul 2013 | 08:27 am
A common question for advertisers who invest in banner and video advertising is how can we benchmark and evaluate the performance of our campaign. The critical concern driving this question is: Is wha...
3 Tools To Help You Improve Your Marketing Effectivness 7 Jul 2013 | 04:00 pm
Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” lamented William Lever, founder of Unilever way back in the late 1800′s early 1900′s. A decade on and many adv...
Strategic Marketing & Measurement With Universal Analytics 6 Jul 2013 | 10:17 am
A challenge that many businesses face is measuring the effectiveness of their marketing spend – both offline and online. That task may soon get a little easier – thanks to the release of Google’s Univ...
The Australian Shoppers New Path To Purchase 5 Jul 2013 | 03:23 pm
A few weeks ago, I attended a Google conference where I was presented with some startling facts about the online shoppers path to purchase. I’d seen the data before and whilst it made sense, it forced...
Managing AdWords Budgets & Adding New Products To Your eStore 4 Jul 2013 | 05:15 am
The one thing certain about eCommerce stores, is that product ranges can change dramatically. New products are constantly added and old products are often deleted. When new products are, introduced, k...
eCommerce Remarketing With Google Shopping 3 Jul 2013 | 08:32 am
Ever wanted to reconnect with people who visited your ecommerce store but then left without buying or opting in to your newsletter? Now you can! Google have launched a new feature called dynamic remar...
