Synotac - synotac.com - Comments on: Home
General Information:
Latest News:
Search Engine Optimization in 2018 4 Aug 2013 | 04:29 am
Take a look at this highlighted image of a search engine results page in Google from 2008: The red represents paid results, and the yellow represents organic (“free”) results. And free is a very pow...
The Six Principles of Influence 6 Jun 2013 | 11:55 pm
In a recent client meeting Robert Cialdini’s brilliant book on how we influence and persuade others, and I decided to make his six principles of influence the subject of today’s blog post. In a futur...
Protect Your WordPress Site Against Hackers 23 May 2013 | 09:28 pm
Six words no business ever wants to hear. What follows is your site being unavailable as Google and others block access, angry visitors who have been infected with malware, and lost business opportuni...
The Zero Moment of Truth 11 Apr 2013 | 04:19 am
Back in 2005, The Wall Street Journal ran a front page article on the First Moment of Truth (FMOT), about how the first seven seconds after a shopper found a product on the shelf were critical to thei...
Selling with Stories 4 Apr 2013 | 10:00 pm
In his recent book, The Storytelling Animal, Jonathan Gottschall describes how stories are at the heart of what makes us human. It is all too easy to focus on the specific features and benefits of our...
The Content Avalanche 25 Mar 2013 | 09:38 pm
Back in 2010, the CEO of Google said that we create as much information in two days as we did from the dawn of civilization up until 2003. Think about that for a minute. Every…two…days. A few more con...
Zero-Time Selling (and Marketing) 22 Mar 2013 | 03:12 am
A recent study in the Harvard Business Review** found that companies take, on average, 42 hours to contact a web lead, and that 23% of companies did not respond at all. Furthermore, they found that le...
The Tweet Cheat Sheet 27 Feb 2013 | 10:57 pm
Twitter is a rapidly-emerging medium that can be a great way for a business to connect with its customers. A recent study* by researchers at Carnegie Mellon and MIT of 43,738 tweets found that the ave...
Iran & tofu: the art of the hashtag 2 Feb 2013 | 03:00 am
When we wrote about the basics of using LinkedIn, hopefully you noticed that social media is not that complicated. Sometimes it’s a great tool, and sometimes it’s just a noisemaker, but it will never ...
Iran & tofu: the art of the hashtag 2 Feb 2013 | 03:00 am
When we wrote about the basics of using LinkedIn, hopefully you noticed that social media is not that complicated. Sometimes it’s a great tool, and sometimes it’s just a noisemaker, but it will never ...
