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Trouble Digitally Connecting to Rural Areas? 23 Aug 2013 | 04:30 pm
As digital marketers, we are constantly looking for ways to use the web to connect us to our audiences. In some cases, our audiences are in smaller, non-urban places. A recent article posted by Masha...
Tracking the Social Behaviour of Teens 21 Aug 2013 | 04:30 pm
We published a recent post that highlighted the growing activity of seniors on social media. Now, it seems teenagers are changing their social media attitude and behaviour. On the surface, many peopl...
A-Rod is Stirring Up Controversy in the MLB 20 Aug 2013 | 07:37 pm
If you’re a baseball fan at all, you’ve no doubt heard the controversy around the New York Yankees star, Alex Rodriguez. It’s been an interesting year for the baseball superstar. He started off the y...
Is the Growing Mobility of Social Media Good for Brands? 19 Aug 2013 | 05:00 pm
Is the growing use of social media on mobile phones good for brands? Does it change the rules of engagement? These are interesting questions in the wake of a recent report by eMarketer that estimates...
Senior Citizens’ Love Affair With Social Media 16 Aug 2013 | 04:34 pm
This isn’t the biggest secret but senior citizens are the fastest growing demographic group adopting social media is senior citizens. Ironically, senior citizens were often the group most neglected b...
Many CEOs Still Resist Social Media 14 Aug 2013 | 04:06 pm
According to a new study, it seems that 70% of Fortune 500 CEOs are still not engaging with or, in a sense, believing in social media. This is obviously causing a world of problems for digital marke....
#SMmeasure Celebrates 3 Years With The Queen of Measurement 13 Aug 2013 | 07:50 pm
This month marks the 3rd anniversary of the #SMmeasure Twitter chat! For those of you that aren’t familiar with the chat, allow me to give you a brief history. About three years ago we had great idea...
Seven Tips for a Great Corporate Blog 12 Aug 2013 | 05:00 pm
Have a corporate blog? Want to make it as good as you can? Here are seven straightforward tips to improve your blog. 1. Focus on your customers If you’re just promoting your products, your readers w...
The Pain of Parody Accounts 9 Aug 2013 | 04:22 pm
Big brands tend to get discussed in social media from all angles. One of the things that some of the more engaged and daring users do is start a parody account of a brand and begin to tweet and/or pos...
The Speed of Social Media 7 Aug 2013 | 04:17 pm
By now, we can all agree about the power of social media. There are so many amazing and fascinating angles about social media’s emergence and influence that it’s almost impossible to list. Among the ...
