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The Four Pillars of B2B Content Strategy 14 Aug 2013 | 04:00 pm
I was approached the other day by one of our clients, the CMO of a technology firm who asked me my thoughts on his company’s content strategy. The CMO said, “We have a lot of smart people who develop ...
What B2B Marketers Need to Know About Facebook News Feed Changes 7 Aug 2013 | 04:00 pm
Facebook provided new insight into their news feed algorithm, as well as announced a subtle change to its functionality. This is critical information for B2B marketers who use Facebook to connect with...
More b2b social media why related news:
Business to Business Social Media Marketing: Why Age Matters whatworkswhere.com 7 May 2012 | 10:18 pm
Most of us know that Business to Business (B2B) Social Media Marketing is about Social Data (Profiling your customers) and Social Content (delivering content that builds awareness, informs, generates ...
Best B2B Social Media Referral Sites myemedia.com 2 Jun 2011 | 08:22 pm
Image via CrunchBase We all think of Facebook as the obvious place to ensure we have a good Social Media presence. Also Twitter is become more talked about as a growing tool used in business. If yo...
Top 4 B2B social media priorities marketinggum.com 7 Apr 2012 | 05:34 pm
If your business sells products or services to other businesses – and if you hear the words ‘social media’ and all you can think is ‘Facebook’ – then I’ll start by forgiving you for assuming social me...
The Benefits of Bitly frontlineperspectives.com 21 Jul 2011 | 01:25 am
B2B social media marketers know that short URLs are a necessity. You’re constantly limited with how many characters you have for Twitter, Facebook, LinkedIn, etc. But the power of a long URL, with tra...
B2B Social Media Usage Skyrockets through Content Marketing pbpmedia.com 1 Nov 2011 | 08:27 am
The latest B2B content marketing research from the Content Marketing Institute and MarketingProfs found that social media usage is on the rise. No big surprise, right? What is surprising is how fast B...
B2B Social Media Marketing Tips seohoustonblog.com 15 Feb 2012 | 05:45 pm
If you’re a B2B who does NOT overlook social media, but has yet to effectively incorporate social into your marketing strategy, here are 5 suggestions to get you started with social leveraging existin...
Is Babble Getting in the Way of B2B Social Media? bloomgroup.com 23 Mar 2010 | 07:22 am
I gave a presentation at a meeting of the Association of Management Consulting Firms in New York on Friday about the “Six New Rules of Marketing Thought Leadership.” It covered a lot more than just ...
B2B Social Media: It's about Listening (State Farm Insurance) think-ebiz.com 8 Oct 2010 | 07:18 am
In my old age, I have become such a customer service curmudgeon. When a product disappoints me, I want to share this information with the company. In some cases, it might be just an outlet for my disa...
5 Secrets Behind A Strong B2B Content Marketing Strategy b2bbloggers.com 26 Jun 2012 | 09:04 pm
In B2B social media, the best results come with great content. With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers inter...
B2B Social Media Digest internetviz.com 30 Nov -0001 | 12:00 am
B2B Social Media Digest helps its readers better manage their hectic business lives while introducing new marketing channels. The B2B blog explores new processes and technology for marketing to B2B pr...