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2013 Social Network Check-List for Marketers 9 Feb 2013 | 02:35 pm
The purpose of this article is be a marketers cheat-sheet for basic stats and descriptions. It covers what I believe to be the top 8 social networks that marketers with a global focus must consider wh...
A Step Towards Social Commerce? Facebook Testing a Want Button 5 Nov 2012 | 01:39 am
Facebook has started testing a “Want” button with a small number of retail brands in the US. This new functionality will encourage users to click the “Want” button whilst browsing a brand’s collection...
How Transmedia Storytelling will Transform the Role of the Content Strategist 27 Aug 2012 | 03:31 pm
How users consume content is changing at a rapid rate. Social Media, mobile and Gamification have all created a need for how brands conceptualise, create, syndicate, manage and optimise content. This ...
The Future Of Content Strategy: User Informed Content 25 Aug 2012 | 04:28 pm
Content strategy as a marketing discipline is now centre stage for most communications agencies and brands. Why? The prolific uptake of Social Media has forced marketers to recognise the true value of...
Some Food For Thought On Social CRM (SCRM) 11 Aug 2012 | 07:11 pm
Social CRM or SCRM is still a confusing topic for many brands and their agencies. Here's why it shouldn't be and why you're probably already halfway there. Social CRM is simply an evolution of custome...
A Lesson in Social Data for Brands: Expression vs. Intention 5 Aug 2012 | 08:39 pm
Social Data is an amazing source of consumer expressions that allows brands to draw audience insights, measure campaign effectiveness, respond in real time, create engagement platforms and profile the...
Social Data: Stop Listening and Start Thinking 14 Jul 2012 | 09:31 pm
Social Data is currently the fastest growing discipline in Social Media Marketing. Many brands have embraced 'Social Listening', (the process of capturing conversations from the social media). So why ...
Social Media Influence Scores: The What, Why & How 7 Jun 2012 | 12:23 am
Online Influence Scores are a method of ranking the influence individuals their Social Media networks. Big brands have known for decades that influential people can help increase brand or product cred...
Business to Business Social Media Marketing: Why Age Matters 7 May 2012 | 10:18 pm
Most of us know that Business to Business (B2B) Social Media Marketing is about Social Data (Profiling your customers) and Social Content (delivering content that builds awareness, informs, generates ...
Facebook Timeline for Brands: Think Like an Editor 30 Apr 2012 | 11:48 pm
Brands have spent the last few years and a lot of money learning how to become journalists. They've struggled with how to originate content that will resonate with their consumers/readers and how to c...
