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Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness 27 Aug 2013 | 03:53 pm
Re-using 30-second TV ads as online video pre-rolls is a great way to keep costs down versus shooting new creative. But re-purposing such ads rather than producing online-native ones risks driving dow...
Research: Original Web Video Ads Outperform TV Shovelware 26 Aug 2013 | 03:27 pm
New research by Dynamic Logic, a unit of Millward Brown, for video ad tech vendor YuMe has shed a light on the relative performance of different approaches. According to the viewer survey, original v...
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Taboola’s CEO: Autoplay Works Best On Video Pages trc.taboolasyndication.com 16 Jun 2012 | 11:22 pm
Autoplay works best on video pages rather than article pages, say Taboola’s CEO, Adam Singolda, at Beet.TV’s recent video news strategy session. Publishers addressing the challenges of driving traffi...
From Beet.TV: KIT Analyst Alan Wolk On The Slow Adoption Of Innovation by The TV Industry kewego.com 27 Feb 2013 | 10:03 am
With the proliferation of second screen applications and social media, television networks have at their disposal more tools for innovation than ever. However, while networks are beginning to experime...
From Beet.tv – KIT Digital Analyst Alan Wolk: The State Of TV Everywhere Is At An Impasse kewego.com 1 Mar 2013 | 04:51 pm
This is the second of three interviews Alan Wolk did during Beet Retreat 2013 Wolk notes “As an indication of how fast the industry is moving, although we filmed this about 3 weeks ago, in the interve...
What I do all day (3) schlicks.com 30 Apr 2013 | 08:21 pm
Recent beet.tv interview with me talking about audiences and video. http://www.beet.tv/2013/04/groupm-xaxis.html
BEET.TV: The Ugly Truth of Online Video – Nearly 40% of Impressions are a “Fraud,” VINDICO’s Matt Timothy vindicogroup.com 18 Jul 2013 | 07:56 pm
As much as 30% to 40% of the video ad market is comprised of fraudulent or viewerless impressions, says Matt Timothy, President of video ad management platform VINDICO, in this interview with Beet.TV....
SpotXchange Announces ‘Premium Programmatic Video: A Leadership Summit for Publishers’ Led by Beet.TV adotas.com 26 Aug 2013 | 10:15 pm
DENVER, August 26, 2013 (ADOTAS) – SpotXchange, Inc., the largest global marketplace of digital video ad inventory, today announced it will hold a programmatic video leadership summit for premium publ...
Tablet User Ad Recall High, Study Shows beet.tv 21 Aug 2013 | 07:57 pm
NEW YORK – The tablet is on pace to become a vital screen for watching video and ads in video, says Travis Hockersmith, VP of Client Services at YuMe in an interview with Beet.TV. “We do see tablets a...
[VIDEO] Rogers Media Relies on Video to Complement Existing Storytelling help.brightcove.com 27 Aug 2013 | 02:11 am
Image: At our recent user conference Brightcove PLAY, Andy Plesser from Beet.TV interviewed many of our customers and partners about the pressing industry issues that are shaping their businesses. T....
[VIDEO] Cars.com Takes Advantage of Analytics to Customize Video Content help.brightcove.com 24 Aug 2013 | 01:40 am
Image: At our recent user conference Brightcove PLAY, Andy Plesser from Beet.TV interviewed many of our customers and partners about the pressing industry issues that are shaping their businesses. T....
[VIDEO] CareerBuilder Helps Companies Use Video to Find the Perfect Candidate help.brightcove.com 19 Aug 2013 | 07:26 pm
Image: At our recent user conference Brightcove PLAY, Andy Plesser from Beet.TV interviewed many of our customers and partners about the pressing industry issues that are shaping their businesses. T....
