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REV New Media Doubles eCPM across its Sites With the Help of OpenX 24 Aug 2013 | 05:02 am
JSOnline partnered with an SSP, but received very low CPMs, creating extra work and delivering modest revenue. After testing OpenX Market in a 30-day trial, sending the exact inventory it previously ...
OpenX Mobile Webinar: Universal Device Recognition and Programmatic Buying 17 Aug 2013 | 01:19 am
I’m thrilled that we’ve been publicly speaking about mobile RTB a lot recently. Jason Fairchild, our chief revenue officer, spoke at AdMonsters OPS Mobile last month, I joined a mobile monetization pa...
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Go beyond Responsive Ads – Click Missile v.4 Beta is Here! heatmaptheme.com 7 Aug 2013 | 10:42 pm
Serve up ads just for tablets! Click missile has always been great at detecting mobile phones and switching in mobile sized ads automatically, but now Click Missile takes it one step further with tabl...
News Digest V1.2 mobilesce.com 4 May 2012 | 05:03 am
Recently Apple has started rejecting submissions to the app store which make use of UDID information. A study by a mobile ad server, MoPub, suggests that eCPM for ads served in these apps will be redu...
Pontiflex Mobile Sales and Business Development Intern – NYC blog.pontiflex.com 26 Jul 2012 | 05:12 am
Are you passionate about smartphones and mobile apps? Do you want to learn more about the business of mobile advertising? Pontiflex is revolutionizing the way ads are served and sold in mobile applica...
