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Online Video Advertising Moves Front and Center 15 May 2013 | 04:01 am
By: eMarketer Video and TV often bought together The process of buying video ads has become increasingly complex, with more websites, ad networks, exchanges, and demand-side platforms (DSPs) than ev...
The Importance of Video Long Tail 24 Mar 2013 | 05:27 am
By: Chris Atkinson Don’t Focus Solely on Opening Number In the movie world, it’s easy to get caught up on the opening weekend box office numbers. Last year, The Avengers made a staggering $207 milli...
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Transformational Company Case Study: Enlightened Leadership cbsr.ca 22 Aug 2013 | 08:22 pm
Tweet The Transformational Company framework is being developed as a guide for companies who recognize the need to scale up their CSR and sustainability efforts in order to address systemic societal ...
Transformational Company Case Study: Employee Engagement cbsr.ca 15 Aug 2013 | 08:33 pm
Tweet The Transformational Company framework is being developed as a guide for companies who recognize the need to scale up their CSR and sustainability efforts in order to address systemic societal ...
Facebook PR Nightmare! 77agency.com 24 Jan 2012 | 12:23 am
Take a look at this case study of a coffee company that seriously underestimated the power of Facebook and seriously overestimated the value of a new fan – ending in a disastrous promotion . Although...
Outbound Sampling Program – Case Study fulcircle.com 7 Dec 2011 | 11:45 am
Outbound Sampling Program Connects with Consumers Where They Live, Work and Play A full-service promotions agency that designs, organizes and executes sampling programs for companies aiming to connec...
Outbound Appointment Setting – Case Study fulcircle.com 7 Dec 2011 | 11:36 am
Swift and Efficient Ramp-Up Saves National Medical Conference Tour A premier event management company, specializing in customized, luxurious events sought external assistance to enroll participants f...
Case Study: Carhartt whitefiresocial.com 20 Feb 2012 | 10:00 pm
User Generated Campaign Client: Carhartt, Crowd Sourcing Facebook App Carhartt Inc., is a U.S.-based clothing company founded in 1889. It is still a family-owned company, owned by the descendants of...
Case Study: ColdFX whitefiresocial.com 20 Feb 2012 | 10:00 pm
User Generated Campaign Client: ColdFX ColdFX is natural remedy helping reduce colds and flu by boosting the immune system. Problem: Cold-FX wanted Canadians to know they were a Canadian company. ...
How to Produce an Effective Marketing Case Study mdm4.wordpress.com 24 Apr 2012 | 04:49 am
Reblogged from pentactics: Large companies generally devote considerable resources to identifying case study candidates and producing eye-catching, focused marketing pieces. Companies below this top ...
The Anthony Weiner Twitter story as a mini-case study in PR trojankitten.posterous.com 16 Jun 2011 | 03:00 pm
Companies make mistakes. People make mistakes. And when the public and the media focus on these mistakes, there is explaining to do. But it's the kind of explanations & reactions I consistently see th...
Increase Club Profit costperrank.com 12 Aug 2011 | 11:34 pm
Case Studies: Increase Club Profit Website: http://www.icptoday.com Campaign type: Search Engine Optimization Company Overview: Increase Club Profit can help you:Drive Sales and Membership Up, ...
