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Pew Research: 70% of Americans Have Broadband 27 Aug 2013 | 12:30 am
A new Pew Research study has been released that indicates 70% of Americans have broadband access at home. Economic factors seem to be the greatest determinants of likelihood to subscribe to broadband ...
Parse.ly Does Intelligent Tagging 26 Aug 2013 | 10:36 pm
Web analytics startup Parse.ly does natural language processing to enhance the effectiveness of digital media publications. It extracts semantic data and compares it to standing data pools to determi...
More ipg media lab blog related news:
Viewers recall ads best when they watch them on tablets: Study newteevee.com 23 Aug 2013 | 06:09 pm
A study from IPG Media Lab and digital video advertiser YuMe suggests that viewers remember ads better when they watch them on tablets than when they watch them on smartphones, computers or TVs. The ...
Research: IPG Zeroes In On Tablet Video Users beet.tv 23 Aug 2013 | 03:55 pm
NEW YORK – The results of research which has indicated strong characteristics in favor of tablet video were obtained using techniques cut from tablets’ own cloth. IPG Media Lab’s research for YuMe fo...
Research: Tablet Video Apps Capture Viewers Better Than TV beet.tv 22 Aug 2013 | 09:22 pm
Tablet devices could focus viewers’ attention on video content – and ads – far more than any other screen, including TV, new research has found. Consumer polling by IPG Media Lab for video ad tech fi...
Anúncios em tablets são mais eficazes que os vistos em outros leitores eletrônicos. mobilepedia.com.br 24 Aug 2013 | 02:00 am
Os usuários que assistem vídeos por tablets são mais suscetíveis a lembrar de nomes de marcas do que usuários de computador e TV. A conclusão é de uma pesquisa feita pelo IPG Media Lab e pela YuMe, em...
Are All Screens Created Equal? : A Research Study by the IPG Media Lab blog.ipglab.com 23 Aug 2013 | 03:26 am
IPG Media Lab and YuMe partnered on a media trial to answer the following questions: 1) Does device/screen have an impact on the effectiveness of video ads? 2) Do other variables play a role in vide...
Tablet users more engaged with ads, study finds nashville.bizjournals.com 27 Aug 2013 | 12:26 am
What, up until now, was seen as a distraction from TV, the tablet may be the key to captive audiences for ads. According to a new study by IPG Media Lab and YuMe, tablet users are more likely to give ...
Tablet users more engaged with ads washington.bizjournals.com 27 Aug 2013 | 06:37 pm
What, up until now, was seen as a distraction from TV, the tablet may be the key to captive audiences for ads, according to L.A. Biz. A new study by IPG Media Lab and YuMe shows tablet users are more...
Viewers recall ads best when they watch them on tablets: Study station.newteevee.com 23 Aug 2013 | 06:09 pm
A study from IPG Media Lab and digital video advertiser YuMe suggests that viewers remember ads better when they watch them on tablets than when they watch them on smartphones, computers or TVs. The ...
Infographic: Native advertising effectiveness sherrilynnestarkie.com 19 Aug 2013 | 08:26 pm
Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. The goal of the study was to measure...
Being Mom2Amara newest blog in Community Media Lab telltheeditor.blogspot.com 29 Jun 2011 | 07:07 am
Monina Wagner, Mom2Amara The lineup of blogs in The Morning Journal's Community Media Lab now features Being Mom2Amara by Monina Wagner of Avon. What's it all about? Here's how she describes it: "Se...
