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Have we met? 23 Jun 2011 | 07:21 am
You’re at a party and you meet someone. Perhaps they’re a mutual acquaintance. You quickly find you have a lot in common, and a lot of similar friends. You become friends. How do you identify that fri...
The Building Blocks of Social Media Campaigns 7 Jun 2011 | 07:35 am
When it comes to social media campaigns and usage it’s easy to get caught up in the desire for the big splash. To create the next Old Spice Guy and launch you and your company into internet stardom an...
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The Hedgehogging Social Media Bus newmixmarketing.com 11 May 2011 | 06:48 am
In the book Good to Great, Jim Collins has 2 prevailing theories. Hedgehog Theory and Bus Theory. Two ways of describing how a business can go from good to great (honestly the book could have been 1/4...
Do publishers have the right people on the bus? toc.oreilly.com 25 Apr 2013 | 08:18 pm
I know from talking to many of my clients that most have read Jim Collins’ book ‘Good to Great’. I have also been inspired by his research into what makes great companies great. Many of you will recal...
