Most media time spent versus ad spend related news are at:
datadrivesmedia.com
– Brad Terrell’s Blog — Medium
Big Data Love for Cloudera from Big Blue 25 Jun 2011 | 09:14 am
I’m a huge Hadoop fan. If you love innovation and startups, you HAVE to love Hadoop – simply because it’s fueling so much of both. Hadoop adoption has been particularly rapid among Netezza’s digital m...
Intuit highlights attribution analysis, behavioral targeting, and funnel-aware messaging as keys to success at NCDM 6 Jan 2011 | 07:22 pm
I led a session at the National Center for Database Marketing (NCDM) conference in Miami last month on how to “Target Customers Effectively Through Advanced Analytics” with Arup Ray from Intuit. Full ...