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Honey Chai Latte Ice Cream 27 Aug 2013 | 07:05 pm
First things first. I need to apologize. This I’m sorry goes out to the nice people at Golden Blossom Honey who sent me a bottle of their liquid gold back in, gulp, July. Folks, I understand how bad i...
Ultimate Mushroom Omelet from Mother Earth Living, July/August 2013 26 Aug 2013 | 06:54 pm
Today is the first day of school around these parts. As with most parents, I’ve been counting down the days toward this one. Truth be told, Dudette has as well. She loves school. So, this morning cam...
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Nibbles: Superweeds, Old spices, Companies and nutrition, Bananas and cacao, Coffee pix, Potato restaurant, Millet processing, Aussie social herbarium... biodiver.se 22 Aug 2013 | 03:14 pm
Those who like that sort of thing will no doubt enjoy this discussion at Biofortified of that recent paper about a herbicide resistance transgene possibly giving a fitness advantage to weeds. And more...
The Building Blocks of Social Media Campaigns newmixmarketing.com 7 Jun 2011 | 07:35 am
When it comes to social media campaigns and usage it’s easy to get caught up in the desire for the big splash. To create the next Old Spice Guy and launch you and your company into internet stardom an...
Fun Stuff Friday: Exploring Viral Marketing jitterjam.com 6 Aug 2011 | 04:12 am
Everybody loves a good viral video. Whether you are watching funny cats or the Old Spice Guy duke it out with Fabio, viral videos are sure to entertain. Companies consistently try to achieve viral sta...
What do companies do when consumers are #notbuyingit? buytheway.uscannenberg.org 9 Apr 2013 | 01:03 am
It’s all about leveraging the power of consumer engagement, right? From the opening pages of Brand Media Strategy to the Effie Award-winning Old Spice campaign to our evaluations of the integration of...
How to Market Like the Old Spice Man mouseandman.com 15 Aug 2013 | 01:30 pm
I’ve discussed about how Bud Light produced a marketing campaign that spoke directly to consumers through humor and honesty. After that blog, I began thinking about how other companies design successf...
Businesses that Came Back from the Dead tubeblogger.blogspot.com 20 Jul 2013 | 06:08 am
When a business starts to die, is it all over? For most companies, the truth is that yes, dying is as good as dead. But that's not always the case. Apple, Lego, Ford, and Old Spice are four companies....
