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– Cause Marketing
KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes 31 Jul 2013 | 04:00 pm
KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to A...
Five Steps To Nurture a 30-Year Cause Marketing Relationship 29 Jul 2013 | 07:45 pm
Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart... now in its thirtieth year... and thereby begged the question, what does it takes to have a multi-de...
