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Content Strategists Must Become Engineers of Content-Driven Customer Experiences 29 Jul 2013 | 11:12 pm
It’s amazing what you can learn by hanging out in airports. If you pay close attention, you’ll find airports are loaded with valuable business lessons waiting to be discovered. For content strategists...
Web Content Strategy: Understanding Content Inventories & Audits 18 Jul 2013 | 12:01 am
Content strategy. It’s a hot topic amongst business professionals hoping to get the most bang for their content buck — especially on the web. While many web content professionals have a basic understa...
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In Search of Professional-Grade Content Marketing thecontentwrangler.com 15 May 2013 | 03:07 am
By Scott Abel, The Content Wrangler Most marketers just don’t get it. Twitter is not a fax machine. A PDF is not an eBook. Brands aren’t inherently interesting. Millions of people rely solely on smart...
[Video] The Content Wrangler: Who Is Using Structured XML Content? thecontentwrangler.com 24 Jun 2013 | 10:00 pm
Scott Abel, The Content Wrangler, reviews the results of our Technical Communication Industry Benchmarking Survey. Find out what we learned about the use of structured XML content among technical comm...
Content Strategy: Understanding the Business Value heinzmarketing.com 27 Aug 2013 | 05:00 pm
By Meghan Bardwell, Heinz Marketing On July 11 and 12, I had the opportunity to attend the Content Strategy Workshops series put on by expert content strategists Scott Abel and Rahel Anne Bailie. The...
