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Content Strategists Must Become Engineers of Content-Driven Customer Experiences 29 Jul 2013 | 11:12 pm
It’s amazing what you can learn by hanging out in airports. If you pay close attention, you’ll find airports are loaded with valuable business lessons waiting to be discovered. For content strategists...
Web Content Strategy: Understanding Content Inventories & Audits 18 Jul 2013 | 12:01 am
Content strategy. It’s a hot topic amongst business professionals hoping to get the most bang for their content buck — especially on the web. While many web content professionals have a basic understa...
Adaptive DITA: Developing Our Own Best Practices for Content Strategy 101 10 Jul 2013 | 12:06 am
by Alan S. Pringle, Director of Operations for Scriptorium Publishing Alan S. Pringle Who says DITA is just for technical content? DITA’s modular approach provided a strong collaborative environmen...
Graphology: What Your Handwriting Reveals About You 2 Jul 2013 | 02:01 am
According to the editors of Wikipedia, graphology is the “pseudoscientific study and analysis of handwriting, especially in relation to human psychology. In the medical field, the word can be used to ...
[Video] The Content Wrangler: Who Is Using Structured XML Content? 24 Jun 2013 | 10:00 pm
Scott Abel, The Content Wrangler, reviews the results of our Technical Communication Industry Benchmarking Survey. Find out what we learned about the use of structured XML content among technical comm...
More Than 90% of Companies Do Not Have A Formal Content Strategy 12 Jun 2013 | 03:58 pm
According to research from Gartner, less than 10% of enterprises have a content strategy. Although they don’t use the term “content” (they say “information”), the result is the same: strategic thinkin...
The King of Topics: DITA XML Meets ‘Billy Jean’ 10 Jun 2013 | 03:31 pm
By Cheri Mullins Note from Cheri: With profound apologies to Michael Jackson in memoriam, Michael Jackson fans, songwriters, lyricists, and technical communicators everywhere. “XML” (set to the Michae...
[Video] The Editorial Side of Content Strategy: An Interview with Margot Bloomstein 9 Jun 2013 | 04:09 pm
Margot Bloomstein, Brand and Content Strategist at Appropriate, Inc. shares what she does from the editorial side of content strategy, helping brands effectively communicate their value propositions. ...
In Search of Professional-Grade Content Marketing 15 May 2013 | 03:07 am
By Scott Abel, The Content Wrangler Most marketers just don’t get it. Twitter is not a fax machine. A PDF is not an eBook. Brands aren’t inherently interesting. Millions of people rely solely on smart...
“Word Up!” Gets APE’d by Guy Kawasaki (That’s a Good Thing) 13 May 2013 | 11:00 am
Editor’s Note: Join us May 17, 2013 at 10:00AM PT for our BrightTALK webinar, Language Matters: How To Write Powerful Sentences & Paragraphs, featuring Marcia Riefer Johnston. Register today! It’s fre...
