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Does Social Marketing Always Need to be Social? 27 Aug 2013 | 02:45 am
ROI is a big problem in social marketing—every marketer knows it’s difficult to determine tangible marketing ROI from a social action. This creates a real bind. Marketers know the social sphere matte...
When Heuristics go Bad – Dealing with Common Optimization Practices – Part 1 26 Aug 2013 | 10:30 pm
Talk to 5 people in the optimization space and you will get 5 different stories about how best to solve your website. Talk with 50 however and those 5 will get repeated more often than not. Such is th...
More sitecatalyst related news:
Omniture SiteCatalyst 15 Features Review whitewebmarketing.com 26 Sep 2011 | 04:43 am
Very recently, Omniture SiteCatalyst has rolled out a free upgrade to version 15. This version had introduced a host of new features. The pick of the lot is the introduction of advanced segmentaion an...
Update SiteCatalyst Marketing Channels To Include Pinterest webanalyticsland.com 27 Mar 2012 | 06:38 pm
This week Adobe released an infographic regarding their advances in measuring social media. As I was reading it, one part really caught my attention: “For many, shopping is inherently social. Online s...
Improve Accuracy & Identify Traffic That SiteCatalyst Can’t webanalyticsland.com 15 Mar 2012 | 01:00 am
I’ve been doing a lot of work recently with my Traffic Sources reports. My goals have been to clean up messy data that could come in, and to make it easier to look at traffic from different sections o...
How To Improve Referring Domain Reporting In SiteCatalyst webanalyticsland.com 14 Mar 2012 | 01:00 am
While going over my Traffic Sources reports recently, I realized that I had a problem with how my referrers were reported. Not a problem with bad data coming into SiteCatalyst, like the recent issue I...
How To Fix Google Plus Referrer Values In SiteCatalyst webanalyticsland.com 13 Mar 2012 | 12:58 am
Recently I was looking through some traffic sources reports in SiteCatalyst, and I noticed something odd. In my Referrers report I had a bunch of different referring URL’s that were all coming from Go...
Capture Mobile Device Screen Orientation In SiteCatalyst webanalyticsland.com 19 Nov 2011 | 04:24 pm
Recently I was speaking to someone who was in the process of creating an tablet experience for their visitors. At one point they asked the question “of my iPad visitors, how do I find out in what form...
How to Setup contextData Variables in SiteCatalyst 15 webanalyticsland.com 22 Apr 2011 | 11:13 pm
Today I show you how to setup and use contextData variables with processing rules in SiteCatalyst 15. Enjoy.
Using Omniture to Track Call Events from Mobile Web Pages webanablog.com 7 Mar 2012 | 03:22 pm
If you have a mobile website fully tracked with SiteCatalyst non-JavaScript tags (for performance reasons or otherwise), you’ve likely run into questions about how to track custom links. The tradition...
Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics webanablog.com 8 Jan 2010 | 08:49 am
This post will compare the various features and capabilities of the Omniture SiteCatalyst, Google Analytics, and Yahoo Web Analytics applications, and determine how appropriate each is for the measure...
Tracking Facebook Fans in Omniture SiteCatalyst webanablog.com 25 Dec 2009 | 07:52 am
In an effort to gather more data around “social media presence” in Omniture SiteCatalyst, I began investigating how to pull Twitter and Facebook data into Omniture SiteCatalyst. After reading @VaBe...
