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– Digital Tip | Social media marketing strategy, digital advertising
The rise and rise of crowd funding 22 May 2013 | 12:48 pm
*Or why social funding won’t go away any time soon. When 2 people close to me, (Josh and Maya) get their films fully funded via 2 different crowdfunding platforms, Indiegogo and Pozible, I sense a sei...
What’s your showrooming strategy? 28 Jan 2013 | 05:25 pm
Australian retailers are notoriously bad at optimising their websites for mobile visitors. Yet at least 25% to 30% of your website visits will be via mobile and tablet. For one client, I’ve watched th...
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Audience Insight: Mobile Marketing impactprintdisplay.com 13 Jun 2013 | 07:35 pm
A recent statistic released by trendwatching.com found that 68% of smartphone users were not able to last more than an hour without checking their mobile devices. Project Ingeborg in action For ever...