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Greenpeace at the F1 Grand Prix: Priceless 26 Aug 2013 | 10:00 pm
Small and funny action from Greenpeace at the F1 Grand Prix in Belgium. A reminder about the role of Shell at the arctic. A few weeks before they hid two remote controlled banners on the Grand Prix c...
The Reality of Homelessness with InstaWeather 26 Aug 2013 | 01:20 am
Smart to use the rising star amongst smartphone apps in this campaign from the Chilean Fundación gente de la Calle (People of the streets Foundation). It’s the harsh view with InstaWeather, the app wh...
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Astonishing Social Advertising Campaign By Zoo: Animals Teach Us How to Be People graphicbuzz.net 2 Dec 2011 | 07:51 pm
Bears don’t discriminate when their young are female, but this is not true with the humans. Like this there are many things that we can learn from animals. In this post I am presenting 6 Posters launc...
Leaky Algorithmic Marketing Efforts or Why Social Advertising Sucks michaelocc.com 10 May 2012 | 09:02 am
A couple of days ago, the estimable JP Rangaswami posted a piece in response to a rather weird ad he saw pop up on Facebook. You should go read the full post for the context, but here’s the really qui...
I’ve Engaged Now What? A Social Advertising Overview juliussolaris.com 20 Nov 2011 | 03:36 am
This my featured presentation on Social Advertising at #getsocial11 a social media focussed event that happened in Dublin the 18th of November 2011 organised by @Techspectations an initiative of the L...
Social Advertising – A Tangible ROI Model for Social Media juliussolaris.com 20 Apr 2011 | 08:13 am
I’ve been talking lately about Social Advertising. After a couple of years playing with it, I am happy to say Social Advertising has revealed itself as a fantastic tool to identify ROI streams. In fa...
Search Ad Budgets Expected To Increase in 2012 peachtreeseo.com 2 Feb 2012 | 04:16 am
It seems search marketing is still growing amidst the increasing trend of social advertising. A study from eMarketer announced that search ad budgets will increase by 27% in 2012. The study also shows...
It’s not just the advertising, it’s what you do with it that counts alchemysocial.com 8 Mar 2012 | 01:10 am
In response to Jim Marshall’s latest article, Will Ashton, MD of Alchemy Social, argues that social advertising will prove hugely beneficial and cost effective for brands and will, in all likelihood, ...
The Future of Social Advertising: Emotionally Charged and Interconnected newcommbiz.com 11 Jun 2012 | 06:05 pm
Just over two years ago I wrote a post called, The Cloud Opened Up and Rained Marketing Data. I put on my futurist hat and I wondered, “What is the worst thing that could happen with social media?...
Website positioning firm of India introduced Its Social Media advertising providers With Added Benefits webspacebox.com 8 Jul 2012 | 02:38 pm
Website positioning firm of India introduced its Social Media advertising providers with some added advantages that cannot be supplied by the opposite gamers of the business. Social advertising and m...
SMX Advanced 2012: Surviving Personalization with Google & Bing yourseosucks.com 6 Jun 2012 | 03:13 am
SMX Advanced 2012 (Seattle) First up is Marty @aimclear Brand Identity Feed The SEO stuff doesn’t have to do with SEO Offering strong incentive for existing community classic social advertising an...
How BuzzFeed is bucking banner ads with curated content and social advertising blog.newscred.com 9 Aug 2012 | 12:50 am
We’ve heard the same rhetoric since 2009- nobody clicks on banner ads anymore. 99% of internet users do not click ads and those that do are often members of the wrong audience—older, lower income, bas...
