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The Need for Personality in Customer-Centric Social Media Marketing 4 Jun 2013 | 05:41 pm

Customer-centric social media requires a personal approach. It’s about people connecting with people. However, many businesses still look at the tools and channels first. In virtually all business fun...

10 Blogging, Content and Social Media Metrics and How to Improve Them 14 Apr 2013 | 05:18 pm

A white paper from Vocus identified 10 key blogging, content and social media metrics. We summarized them and looked at five metrics in-depth. We also added several tips to improve them. Planning your...

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