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The potential of unstructured data for digital content marketers 27 Aug 2013 | 06:00 pm
As the Internet of Things becomes ever more a reality, it is data that will become the gravity that binds the digital ecosystem together and controls it. We see two types of data – structured which is...
Red Bull Singapore vs Red Bull Global: corny vs cool 27 Aug 2013 | 03:30 pm
When I first saw Red Bull’s appalling Real SG Heroes campaign I thought it was a clever tongue in cheek joke…until I realised that they were being serious. Red Bull owners would surely have a heart at...
