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The potential of unstructured data for digital content marketers 27 Aug 2013 | 06:00 pm
As the Internet of Things becomes ever more a reality, it is data that will become the gravity that binds the digital ecosystem together and controls it. We see two types of data – structured which is...
Red Bull Singapore vs Red Bull Global: corny vs cool 27 Aug 2013 | 03:30 pm
When I first saw Red Bull’s appalling Real SG Heroes campaign I thought it was a clever tongue in cheek joke…until I realised that they were being serious. Red Bull owners would surely have a heart at...
Branded video content: give the people what they want! 27 Aug 2013 | 02:30 pm
I was recently involved in a client discussion about producing an online video series based around a list of the company’s services. To cut a long story short, at the end of the meeting everyone agree...
Identifying the VFM signal from the noise 27 Aug 2013 | 02:24 pm
The ‘Not so secret diary of an E-commerce Entrepreneur’ continues… At last – the Seedrs crowdfunding starter flag gets waved next week. And with it the 90-day race to raise £100,000 of capital for my...
TV set viewing remains dominant, but tablet viewing is growing 23 Aug 2013 | 04:09 pm
There have been a growing number of debates in recent times about the future of television, hardly surprising with the growing number of on-demand platforms. However, a new report from commercial TV ...
Three reasons why Facebook Payments Test is the smartest thing they’ve done all year 23 Aug 2013 | 03:30 pm
Facebook has announced that they’re testing a new way to make purchasing easier online – and it’s smart. In a nutshell, the new feature works like this: you visit an e-commerce app or click through t...
You don’t need social media to build a successful brand 23 Aug 2013 | 02:30 pm
Ask any marketer about branding and they’ll likely include quite a bit of information about social media in their pitch. They might say things like “it’s super important for you to be on Twitter and e...
Standard Chartered climb mountains to prove mobile banking reaches peaks 23 Aug 2013 | 07:01 am
Standard Chartered are known as being a safe bank. Secure. Never troubled during the financial crisis so why risk their reputation on a climb up Everest to test their mobile banking abilities? Read m...
Back to School goes online but a third resist the lure of digital research: infographic 22 Aug 2013 | 06:38 pm
Those of you with children will know that now is back to school season, a frantic couple of weeks when pencil cases are checked, uniforms tried on again and black shoes assessed for size. Even if you ...
Study finds top brands taking to Tumblr 22 Aug 2013 | 04:19 pm
A study by social analytics firm Simply Measured has revealed the Tumblr is benefiting from the growth of visual social networks, and its sale to Yahoo!, as an increasing number of brands use it as pa...
