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The Hispanic Satisfaction Paradigm. 26 Aug 2013 | 10:14 pm
Hispanic Customer Experience Satisfaction is often Higher than Non-Hispanic YET Churn Rate is often Higher. What? For those who have worked with Hispanic marketing over the past few decades, the term...
Disconnect between CMOs and CIOs threatens Marketing Effectiveness. [REPORT] 25 Aug 2013 | 07:40 pm
A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Acc...
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Why ALL Marketers Need Mobile Landing Pages webtistic.co.uk 19 Mar 2013 | 01:27 pm
Mobile marketing is becoming increasingly important as the use of smartphones has skyrocketed in recent years, and they can have a huge influence on consumer behaviour. Previously, marketers had to ad...
Consumer Psychology: The Emotional Consumer 5 marketingnow.biz 19 Aug 2013 | 06:25 am
Use of music Music is often used to create a certain image and atmosphere in retail environments and it appears to have the ability to influence a wide range of cognitive and behavioural responses in...
