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Because you’re not as funny as you think you are: What not to do when using social media for business 16 Jul 2013 | 06:00 pm
So you think you’ve got it all down. You know how to look, how to talk, and you’ve perfected a killer smile that leaves your competitors shaking in their suits and your secretary weak at the knees. Mo...
Facebook to Reduce Ad Products by Half: What This Means for Everyone 20 Jun 2013 | 06:00 pm
It was announced last week that Facebook are planning to streamline their ad running process, reportedly cutting the number of ad products available by half. In case you weren’t already aware, Faceboo...
Remarketing with Google AdWords: How to Step Up Your Remarketing Campaign 13 Jun 2013 | 02:32 pm
Remarketing with Google AdWords allows you to reach people who have previously visited your website or landing page, and show them relevant ads when they visit other sites on the Google Display Networ...
Facebook CPA Bidding: What you Need To Know 4 Jun 2013 | 01:00 pm
Until recently, marketers could only run campaigns through Facebook on a cost per click basis – a single tariff that spreads the cost right across the board, everything from page Likes, to claiming of...
Google Glass: A Vision of Online Marketing to Come 30 May 2013 | 06:00 pm
Whether you’ve kept a keen eye on the development of Google’s Project Glass, or simply watched from the sides with mild curiosity, there’s no denying the insurmountable hype and excitement surrounding...
How Twitter #Music Plays to the Strengths of Your Digital Marketing Campaign 26 Apr 2013 | 01:30 pm
Digital marketing has always thrived best with a little personality thrown into the mix. You can’t expect to keep people engaged without it. So when Twitter launched their brand new music service earl...
Twitter Turned Seven: How it Happened and What to Expect 2 Apr 2013 | 06:15 pm
In the event of Twitters seventh birthday I’m taking this opportunity to look back and provide a brief overview of the rise and fall of Twitter. We all now know Twitter to be this global phenomenon th...
Why ALL Marketers Need Mobile Landing Pages 19 Mar 2013 | 01:27 pm
Mobile marketing is becoming increasingly important as the use of smartphones has skyrocketed in recent years, and they can have a huge influence on consumer behaviour. Previously, marketers had to ad...
Case Studies: Social Media at Its Finest 28 Feb 2013 | 03:30 pm
Social media is one of the most effective strategies in digital marketing today. Most business owners seem to have trouble understanding how to make it work but when done right, the results are simply...
Google’s NEW Enhanced Campaigns – What You Need To Know! 14 Feb 2013 | 02:05 pm
Let’s take a look at Google’s latest announcement that will affect the whole of the PPC world – ‘Enhanced Campaigns’. This is a change that will be implemented by mid-2013 and will see your device-sep...
