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SIMply Search and Social 23 Jun 2012 | 05:31 am
Last week, I pulled out all the analogies in the book (hey, there’s another one!) to describe search and social marketing at the SIM Partners SIMposium at the (too legit) Wit Hotel in Chicago. Below ...
Easy as 1, 2, 3 at I.R.C.E. 7 Jun 2012 | 02:12 am
Yesterday, I presented at the Internet Retailer Conference and Exhibition with Sachin Gadhvi, director of search and mobile marketing at TicketsNow. The topic we addressed was “How to Turn Dynamic Inv...
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Crowdsourcing – Part 3 – Are Two Thousand Heads Better than One? rbsc.com 14 Jun 2011 | 08:03 am
Tapping into the wisdom of the crowd is appealing: instead of hiring one person to perform a task, a business can pay little or nothing to divide it up among thousands, perhaps getting the work don...
Crowdsourcing – Part 3 – Are Two Thousand Heads Better than One? rbsc.com 13 Jun 2011 | 11:03 pm
Tapping into the wisdom of the crowd is appealing: instead of hiring one person to perform a task, a business can pay little or nothing to divide it up among thousands, perhaps getting the work done f...
December 4 – The Wisdom of Pre-Readers writersroundabout.com 5 Dec 2012 | 07:34 am
December 4th, 2012 4.50pm Got some great feedback from one of my pre-readers today. She’s just had chapter 3 (and I’m about to send her chapter 4). There are two points she’s brought up that I need to...
Words of Wisdom #1: Co-Mingle Communities chaordix.com 19 Jul 2013 | 04:14 am
When you’re in search of game-changing innovations, it’s smart to tap the variety of perspectives in your crowd. Imagine a sports media company combining two groups of its brand loyalists representing...