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C-City Brothers: A story of Rock n Roll n Rugby 15 Aug 2013 | 08:02 am
The C-City Brothers – the ‘number one’ recipe for content marketing success Over the last week some of our work hit the headlines after a song we helped record and did all the photo’s and video produ...
Podcast: a journalists account of their day of the quake 25 Jul 2013 | 12:40 pm
The recent earthquake off the coast of New Zealand that shook both the city of Wellington and the district of Marlborough was again a reminder of the power and force of nature. Thankfully there was no...
Online video and content marketing 17 Jul 2013 | 08:41 am
Recently we spoke with Geoff Brash and talked about the extensive use of content marketing to promote their business and software SLI Systems. Geoff is currently Vice President of Business Intelligen...
Online Video and how to re-purpose for content marketing 11 Jul 2013 | 05:44 am
Online video and how to re-purpose content across a variety of media channels. There are many different ways that you can utilise or ‘re-purpose’ video content so that it works for you across a varie...
From jellybeans to guerrilla marketing. A case study in creating content from one event. 25 Jun 2013 | 04:17 am
Tandem Studios was recently invited to present at the annual conference for the Public Relations Institute of New Zealand (PRINZ). The conference theme was “Enduring relationships, enduring communitie...
Live Streaming – Web Streaming – Web TV. Video on demand 29 May 2013 | 04:18 am
According to Accenture, 29 percent of tablet owners watch live video content via their tablet devices; 53 percent of connected TV owners stream live content; and 21 percent of survey respondents enjoy...
Webinars for online seminars and conferences 17 May 2013 | 10:10 am
Tandem Studios recently hosted a successful webinar for one of our local clients. A webinar is essentially an online seminar or online conference that can be viewed by anyone, anywhere in the world. A...
Huge number of viewers for Gay Marriage Bill on Tandems ‘InTheHouse’ 18 Apr 2013 | 08:47 am
Press Release April 18 2013 More than 100,000 people viewed the historic Marriage Amendment Bill debate via www.inthehouse.co.nz More than 100,000 people have watched the videos of the third reading o...
Ellerslie International Flower Show – a case study 15 Mar 2013 | 08:28 am
Christchurch-based Ellerslie International Flower Show came to us three years ago to use our social media expertise to reach out to the show’s existing and potential national and international audienc...
Marketing and developing relationships in China 21 Feb 2013 | 01:51 pm
Here is an interview we did with Jussara Bierman discussing branding in China, understanding the Chinese market and creating relationships and how to utilise and make the most of social media in China...