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Are you losing profit to “soft costs?” 11 Aug 2013 | 04:00 pm
Part of understanding the way your business works is understanding the costs associated with the way it generates revenue. For a low overhead business–most online or service-based businesses are–costs...
What You Need to Know Before You Read Anything Else on “Marketing” 31 Jul 2013 | 06:00 pm
Everyone wants more marketing (read: promotional) ideas. As a blogger and strategist, it would be far easier for me to get clicks (and dollars) if I focused on how to get your big idea in front of mor...
How to Put ‘The Perspective Map’ to Good Use 28 Jul 2013 | 04:00 pm
The Perspective Map has been a tool I’ve been using with clients for years. We’ve had great success applying their findings to marketing campaigns, messaging, sales pages, and product development. I p...
The Myth of Solo Entrepreneurship: A New Relationship with “The Hustle” 24 Jul 2013 | 11:52 pm
This is a topic that’s been on my mind for months. It’s time to call bull crap on solo entrepreneurship. There’s no such thing. Business doesn’t happen in a bubble. And hustling isn’t the path to a ...
Playing a Different Kind of Money Game 17 Jul 2013 | 09:16 am
I get asked to write about money a lot. I’ve written plenty of posts, guest posts, and a whole ebook. And when I sat down (multiple times) to write a new post about money for the Declaration of You bl...
Why Doesn’t Everyone Buy What I Launch Right Away? 11 Jun 2013 | 08:00 pm
Many of my clients come calling because they’ve had the scare of a launch that didn’t preform to their expectations. It’s not because their plans were bad. Nor was it that the product design was subpa...
Define your bottom line. 29 May 2013 | 04:00 pm
My bottom line is impact. I believe impact can and should be profitable. I believe profit is abundance. It’s the absolutely necessary positive gain on the energy, effort, and execution your business i...
You Economy Case Study: Deirdre Walsh 21 May 2013 | 04:00 pm
Here’s another case study from a 10ThousandFeet participant. Deirdre Walsh discovered how to organize her long-term vision into actionable steps she can take now, while reducing the stress of holding ...
Don’t Be a Slave to the Stories 17 May 2013 | 04:00 pm
“Most of us are slaves of the stories we unconsciously tell ourselves about our lives. Freedom begins the moment we become conscious of the plot line we are living and, with this insight, recognize th...
Frank Conversation with Brigitte Lyons (Normally There’s Wine Involved) 15 May 2013 | 10:25 pm
Last week, I sat down with my friend, colleague, and partner Brigitte Lyons. Brigitte is a PR & media strategist for micro businesses who believes in changing the face of the media today. I send every...
