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Four Simple Steps for Keeping up with Coverage After a Big Media Push 13 Jun 2013 | 12:49 am
Congratulations! You’ve had successful results after a big media push. You and your team have divided and conquered pitching efforts on that massive media list and know there are at least 10 pieces o...
Affect’s Sandra Fathi Discusses PR Measurement Mistakes with Mark Ragan 8 Jun 2013 | 03:22 am
All PR professionals struggle with one question: how do you measure the impact of PR? PR can be a revenue center for any company if you develop PR programs with business goals in mind and know how to ...
Keeping Employees Motivated: A Checklist 5 Jun 2013 | 02:55 am
Organizations often have the misconception that “one size fits all” when it comes to keeping their entire staff motivated. However, all employees, whether entry, mid or senior-level, require different...
MEDIA RELATIONS 101: SEASONED BUSINESS REPORTER GIVES US THE SCOOP ON STORY SELECTION, GOOD & BAD INTERVIEWS 12 Apr 2013 | 06:35 pm
I hear it from all of my clients: I want business press! Of course, a stellar hit in a coveted business publication can raise the profile of a business, founder or success story. But getting into a bu...
Last Minute Tips for a Top Notch Entry – The New York Job Project 11 Apr 2013 | 07:29 pm
Every morning when I come into work, I look forward to logging on to see if we received any new entries for the The New York Job Project. The creativity, drive, and energy of this year’s contestants h...
In 10 Words: Running a PR Campaign 6 Apr 2013 | 02:52 am
Every week, we like to hold mini-training sessions on everything from insider info from local “meet the media” events to the latest features on social media platforms. It’s a great way for our team me...
Going Back to Basics: Tradeshow Must-Haves 14 Mar 2013 | 12:31 am
Tradeshow season (my favorite season of all!) is upon us. It’s the time of year when snow melts, flowers bloom – and you struggle to calculate the wattage required to provide electricity to a dozen la...
Breaking News? Pump the Brakes 6 Mar 2013 | 06:30 pm
In PR, breaking news often represents an opportunity to generate media coverage for clients. Here at Affect, we call it Story Hijacking. And we do it a lot. While speed is crucial, it’s just as import...
What Didn’t We Do? Tales of a Busy Affect February 2013 6 Mar 2013 | 03:50 am
Here at Affect, it’s been another busy month filled with everything from tradeshows, to press releases, to media briefings and contests. When I took a look back at the month, I couldn’t help but ask: ...
Do you have what it takes to be the next member of the Affect team? 5 Mar 2013 | 04:42 am
To find our next Account Coordinator, today Affect announced the launch of The New York Job Project, a contest where one entrant will win a full-time dream job working at Affect. Building on the succe...
