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A Mobile Marketing Strategy That Helps First, Sells Second 11 Jul 2013 | 06:00 pm
This is a guest post by Jay Baer. Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile ...
The Ultimate Guide to Search Retargeting, Part 2 25 Apr 2013 | 05:22 pm
This is a guest post by Ben Plomion. In Part 1 of our Ultimate Guide to Search Retargeting, we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Up....
STOP YOUR ONLINE MARKETING. 8 Apr 2013 | 07:40 pm
Originally posted on Real Time Email. Stop your online marketing right now. Tell me the truth: have you signed up to SEO, PPC, or social media services in the last few years, paid a couple of grand ...
The Ultimate Guide to Targeting Search Profiles on Facebook 12 Feb 2013 | 06:23 pm
This is a guest post by Ben Plomion of Chango. When Facebook launched Facebook Exchange (FBX) last September, it was an important day in the history of online advertising. Facebook accounts for some...
2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction) 30 Jan 2013 | 06:51 pm
The social media marketing landscape has changed in the past 3 years. With intermittent signal, you’ll struggle to build momentum around your product or service. If you don’t do it right, you might ...
Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg 15 Jan 2013 | 06:32 pm
This is a guest post by Ekaterina Walter. There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Since 2004 it has grown to over o...
The New Dilemma: Social Media Exposes Us to Too Much, Too Often 26 Dec 2012 | 06:20 pm
This is a guest post by Jason Butlion. The way that we explore and discover content on the Internet has drastically changed in the last decade. The first major step forward was with Google which orga...
How More Calls and Conversations Will Provide You with Strategic Business Intelligence 18 Dec 2012 | 07:55 pm
This is a guest post by Jeanne Landau. It’s not rocket science – response rates and budget optimization are the crux of a successful advertising strategy. But, it is surprising the number of busines...
9 Actionable Ways To Prove & Track Your Social Media 5 Dec 2012 | 07:00 pm
This is a guest post by Ed Baxter. For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a ma...
How LinkedIn Endorsements Can Work for Your Small Business 29 Nov 2012 | 08:26 pm
This is a guest post by Sarah Levy. If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The world’s largest social networking website for prof...
