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RAPP’s Zihla Salinas on Driving Customer Experience Through Data 27 Aug 2013 | 05:07 pm
Zihla Salinas is the Chief Marketing Officer at RAPP, a customer experience agency driven by data, inspired by culture and enabled by technology. At RAPP she is responsible for the development of ...
10 Things That Make New York Media Great 26 Aug 2013 | 07:40 pm
Despite the growth of the tech companies, New York is still largely media town. 70% of all US advertising still bought and sold here. There at least ten things that make New York’s media industry grea...
Chegg’s Elizabeth Harz on Best Practices for Marketing to Millennials 23 Aug 2013 | 07:26 pm
Elizabeth Harz serves as Vice President of Business Development at Chegg, The Student Hub. She is charged with building the company’s marketing services business, helping connect external brands with...
Organic’s Sarah and Katie on Nurturing Human Connections in the Digital Age 21 Aug 2013 | 06:25 pm
Digital marketing agency Organic recently named Sarah Montague and Katie Healey as SVP, general managers of San Francisco and Detroit, respectively. In their new roles, the women will oversee Organic ...
Using Programmatic Marketing to Capture Consumers In the Moment 20 Aug 2013 | 06:09 pm
This column was written by Premal Shah, VP, Strategy at Chango, a real-time marketing technology company with an advanced platform and full-service solutions for brands and agencies. Premal is respons...
Does Venture Capital Ruin Companies? 19 Aug 2013 | 05:58 pm
“It amazes me how many companies cannot follow the simple practices that lead to a strong product, great culture, and innovation. How much of it do you think has to do with unrealistic growth expectat...
Five Common Planning Shortcuts that Jeopardize Results 16 Aug 2013 | 06:18 pm
It’s no secret that agencies are under increased pressure to condense both timing and costs when working with their clients. A good agency knows where in the media planning process it’s less risky to...
Rhythm’s Ujjal Kohli on the Future of Advertising: Mobile Video 15 Aug 2013 | 06:15 pm
Ujjal Kohli is the CEO of Rhythm, a company that connects brand advertisers with highly engaged mobile audiences by selling and serving video, rich media and other immersive advertising formats.. Ujja...
ID Is Key: Unlocking Mobile Tracking & Cross-Device Measurement, Part 2 14 Aug 2013 | 06:15 pm
This is part 2 of a column written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. Read part 1 “We spend most of our time telling privacy ad...
ID Is Key: Unlocking Mobile Tracking & Cross-Device Measurement, Part 1 13 Aug 2013 | 05:58 pm
This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. UDID was a problem. First off, the 40-digit alphanumeric codes givin...
