The-omni-man - the-omni-man.com - Analytics Demystified
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Product Cross-Sell [SiteCatalyst] 23 Jul 2013 | 03:00 pm
Editor’s Note: Despite the fact that Adobe is retiring the name “SiteCatalyst,” it will take me a while to adjust to that change so I will continue to refer to the product as such. If you sell produc...
Adobe SiteCatalyst, Discover and ReportBuilder (Oh My!) 26 Jun 2013 | 05:00 pm
If you are an Adobe Analytics customer, these are exciting times! At the last Adobe Summit, it was announced that Adobe Analytics products would be bundled when customers upgrade to the new “analytics...
Missing SAINT Classification Data [SiteCatalyst] 3 Jun 2013 | 02:00 pm
Recently, the Adobe SiteCatalyst product team “hit it out of the park” (to follow Ben’s analogy) with the latest SiteCatalyst point release! There are many awesome features that people like me have b...
Big vs. Little Implementations [SiteCatalyst] 6 May 2013 | 02:00 pm
Over the years, I have worked on Adobe SiteCatalyst implementations for the largest of companies and the smallest of companies. In that time, I have learned that you have to have a different mindset w...
Revenue Bands [SiteCatalyst] 25 Mar 2013 | 02:30 pm
When it comes to tracking online purchases in SiteCatalyst, there are many different ways to report on Orders, Units and Revenue. There are the standard shopping cart metrics and an easy way to create...
Conducting Cohort Analysis with Adobe SiteCatalyst 7 Mar 2013 | 05:30 pm
One type of web analysis that you hear about from time to time is cohort analysis. In general, the concept of a cohort analysis is that you look at a population of visitors and see how that population...
Segmenting on Key Dates [SiteCatalyst] 28 Feb 2013 | 06:20 pm
Recently, while working with a client, I got into an interesting discussion about doing web analysis around key dates in their marketing program. There are many cases in which milestone marketing even...
Getting Ready for Adobe Summit! 11 Feb 2013 | 04:00 pm
For those of us who work in web analytics and use Adobe SiteCatalyst, the Adobe Marketing Summit has become a yearly pilgrimage to Utah to see old friends and learn about new product developments. As ...
Conference Season Begins! 22 Jan 2013 | 04:30 pm
It’s a new year and while I feel like I am still correcting myself when I write 2012 instead of 2013 on documents, believe it or not, it is the beginning of web analytics conference season! I guess wh...
Alternative Conversion Flows 7 Jan 2013 | 05:30 pm
Many online marketers have a desire to test out different conversion flows on their website. Whether those flows are for an alternative checkout process or a new application process, the overall desir...
