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Top 50 Most Valuable Brands in China 2013 5 Dec 2012 | 05:08 pm
WPP’s BrandZ just released its annual report on the top 50 most valuable brands in China. A key takeaway from the report is the increase in Chinese companies that are expanding overseas, both in terms...
How Chinese Use the Internet: 2012 Usage Statistics 28 Nov 2012 | 06:33 am
According to the latest data from the China Internet Network Information Center, instant messaging remains the most popular online activity in China with 445 million users (82.8% penetration of total ...
China E-Commerce: Online Shopping Market Size Reached RMB 268 billion 24 Oct 2012 | 06:16 am
During second quarter of 2012, China’s online shopping transaction volume reached RMB268 billion, representing a 17.6% increase compared with Q1. C2C online shopping sites contributed to 67% of total ...
What Chinese Consumers Want: Interview with Tom Doctoroff (Part II) 25 Jul 2012 | 07:35 am
For Part I of the exclusive interview with Tom Doctoroff, click here. As JWT’s CEO of Greater China, you have seen the full range of best and worst practices as Western multinationals attempt to enti...
What Chinese Consumers Want – Interview with Tom Doctoroff (Part I) 12 Jul 2012 | 05:51 am
Tom Doctoroff is a China observer who I have a tremendous amount of respect for. His insights into the Chinese consumer market are astute and always based on sound analysis. In his recently released b...
Dove: Encouraging Female Consumers to Share their Beauty Stories 31 May 2012 | 07:42 am
Unilever has a long history in China, having initially entered the market by setting up a soap factory almost 90 years ago. It reentered China in 1986 where it continues to sell a variety of consumer ...
DATA: Chinese Online Shoppers Purchase across Categories 24 May 2012 | 12:32 pm
Footwear and apparel along with home electronics remain popular categories for online purchases in China. (Chart 1) However, Chinese online shoppers are much more receptive to online shopping across ...
Forecasting Growth of China’s Middle-Class Consumers 10 May 2012 | 09:48 am
Companies like Yum! Brands are betting on the rise of middle-class consumers around the world. According to analysis conducted by Jana.com the size of the global middle-class could increase from 1.8 b...
Fanta: Interactive Gaming Drives Chinese Youth Engagement 3 May 2012 | 01:48 pm
Fanta is a global brand of fruit-flavored carbonated soft drinks which is part of The Coca-Cola Company. Coca-Cola started doing business in China shortly after the ‘reform and opening’ in 1978 and es...
DATA: Where do Chinese Luxury Consumers Live? 24 Apr 2012 | 12:24 pm
The Hurun Report, in conjunction with the Industrial Bank Co.(兴业银行), recently released a report on China’s luxury consumer market. In particular, the report examines High Net Worth Individuals (HNWIs)...
