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“That very beautiful medium, the English Language” 30 Jun 2013 | 12:10 am
When I was a teenager, two of my favourite writers were Max Beerbohm and Lytton Strachey. Put aside their subject matter for a moment. What thrilled me about these two was the structure, the cadence....
#PCN2013 - for copywriters, marketers and smart businesses 27 Jun 2013 | 01:53 pm
Well, it’s finally happening. The Professional Copywriters’ Network — the first online association for UK copywriters — is holding its first conference. It’ll be on Friday 11 October at Haberdashers’...
We've moved 5 Jun 2013 | 03:18 pm
Wondered where we'd got to? You'll now find us installed in Victoria Chambers, St Runwald Street, where we're happily rubbing shoulders with some of the cream of our local creative community.
Podcast: How to write your way to freedom 4 Jun 2013 | 02:25 pm
Listen to a podcast of my talk about Louis Victor Eytinge, the original killer copywriter - who wrote his way to freedom
Long copy ad: How to Create Sales Letters that Sell 2 Aug 2012 | 03:48 pm
How many enthusiasms is it possible to cram into one advert? Long copy, copywriting history, a format that pays homage to David Ogilvy and a ripping yarn about killer-turned-copywriter Louis Victor Ey...
Does ‘misery make for better copy’? 1 Aug 2012 | 04:21 pm
Montherlant once wrote 'happiness writes white'. And miserable novels certainly fly off the shelves. But does injecting misery into business copywriting get the cash register ringing?
‘All new goods, nothing stale or shop worn’ — a copy tip from 1916 26 Jun 2012 | 03:13 am
We often wise up after making our own mistakes, but we so rarely learn from other people’s. Forgive the moan. It’s because I’ve just read two wise paragraphs in a book called Sales Promotion by Mail ...
I’m bored OF pedantry 16 May 2012 | 08:30 pm
I won’t send you to sleep with talk of politics, but recently I fought and lost a campaign to get elected as a local councillor. I had a lot of fun writing leaflets, which I shoved (with much help) ...
“How long have I been looking at this baby?” A tip for business owners 26 Feb 2012 | 08:20 pm
When our eldest son was a baby, the poor kid often had to put up with my company. I loved it. We’d go to the park, take long walks round London and always find time to have a nap. But because on tho...
Individual products and the product range 22 Feb 2012 | 06:02 am
In part 6 of our guide to writing product descriptions, we look at the difference between writing a description for an individual product and a range of products. Sometimes you’ll need to write one d...
