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Social Advocacy & Politics: @AmbassadorPower Holds a Twitter Townhall 27 Aug 2013 | 01:30 pm
I strongly encourage public officials to hold Twitter townhalls (and Facebook townhalls, and Google+ townhalls.). These events bring government closer to the people and improve public trust in governm...
5 Metrics You Should Be Tracking on Twitter, But Probably Aren’t 27 Aug 2013 | 01:00 pm
Many people still assume that the number one way to determine success on Twitter is by gauging how many followers their account has. This can be a misleading figure but there are some useful metrics y...
5 Tips for a Better Twitter Hashtag [INFOGRAPHIC] 27 Aug 2013 | 01:00 pm
You really, really don’t want to be that guy who jumps in on a Twitter hashtag that has absolutely nothing to do with his message. If you want to join in on an existing hashtag, make sure what your ab...
The Rise of Social Bots 27 Aug 2013 | 01:00 pm
Now social media is introducing us to a new form of bot: social bots. Well, you might not think its a big deal, you know who's real and who's not right ? Maybe not. Social bots are a lot more sophisti...
Why Outbound Marketing Has Never Been More Effective 27 Aug 2013 | 01:00 pm
Before inbound marketers built libraries of educational content to lean on in their inbound marketing efforts, most outbound approaches simply shouted, "Buy, buy, buy." And that’s the part that turned...
Leveraging the Google Effect to Get More from Your Email Marketing 27 Aug 2013 | 01:00 pm
Recent Google changes have created an environment where email optimization is mandatory for companies with high quantities of Gmail users. Google is working to improve the user experience for search a...
Is Your Business Between the Customer and What They Want? 27 Aug 2013 | 01:00 pm
If you want your business to not just survive, but flourish, you have to remove the road blocks between the customers you serve and the results they’re trying to achieve. Whether you’re a marketing te...
LinkedIn Now Tracks You Across the Web (and Flaunts It) [VIDEO] 27 Aug 2013 | 01:00 pm
We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. T...
The Greatest Skill in Content Marketing 27 Aug 2013 | 01:00 pm
All the while you’re demonstrating the knowledge and value you have to offer and giving away a little more of that as users go along. However, you continue to hold something back. When the reader beco...
3 Ways to Naturally Position Your Marketing Message 27 Aug 2013 | 01:00 pm
Some social network activities can wear thin, causing users to question, "Why am I doing this and who cares?" In order to stay relevant, social networking companies are pivoting to provide their users...
