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How can marketers reach out to over 50′s? 23 Aug 2013 | 02:23 pm
With the UK’s ageing population showing no sign of reducing, the over 50′s market is now more lucrative than ever. Research shows that the over 50′s tend to have a higher disposable income than other...
How can discount holiday brands take advantage of travel data? 20 Aug 2013 | 08:19 pm
With summer now officially here, after an excruciatingly long winter, many Brits will be busy planning their annual holiday, even if it’s a last minute deal to rush away into the sun. The travel indu...
Appetite for switching presents good opportunity for marketers 19 Aug 2013 | 07:53 pm
With the effects of the global recession still being felt around the country, more and more of us are becoming financially savvy. We’re no longer willing to accept the first product or service that c...
Update on EU Data Reform 15 Aug 2013 | 01:48 pm
You may recall that back in March we gave you an overview of the new proposed EU data laws and what implications they are going to bring for the many UK businesses that will be affected. With the sum...
When Brands get it Wrong 15 Aug 2013 | 01:48 pm
In today’s marketing world the consumer is exposed to more advertisements than ever before, and although brands can spend millions of pounds on prime time commercial slots vying for consumers’ attenti...
Email Marketing: How to get it right 15 Aug 2013 | 01:47 pm
Email marketing has been ranked as number one – almost twice as high as the likes of direct mail, social media, PR and trade shows – in terms of creating a return on investment for companies, accordin...
The closing gap between TV & Social Media & what this means to marketing 15 Aug 2013 | 01:47 pm
When it comes to winding down after a hard day’s work, you may be part of the statistic who watches four hours of TV shows a day (an increase of 15 minutes from 2008). According to a new study from O...
4 Ways to Promote your Business through Social Media 12 Aug 2013 | 08:15 pm
As mobile usage continues to grow, it is important to keep the following methods in mind when marketing your business through social media. Promote yourself on Twitter Promoted Tweets can be purchas...
The benefits of data for your marketing campaign 9 Aug 2013 | 04:35 pm
If marketing campaigns aren’t based on strong and reliable data, they’re simply not going to achieve the sort of results they would otherwise be capable of. Data does more than make or break a market...
What to consider when targeted the automotive industry 7 Aug 2013 | 09:54 pm
The automotive industry is rich with relevant and useful data for marketers, with plenty of approaches to take when considering how to best target your specific message. It’s a huge and booming secto...
