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Mermaids Go All Out for Train Concert! 2 Aug 2013 | 03:10 am
Train is sharing the spotlight with Gavin DeGraw and The Script this summer on their “Mermaids of Alcatraz” tour. The chart-topping performers of “Hey, Soul Sister” and “Drops of Jupiter” are no stran...
3 Missed Opportunities in Customer Loyalty 31 Jul 2013 | 05:30 pm
by Michael Greenberg Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent resear...
“Loyalty Cards Don’t Drive Loyalty,” so what does? 11 Jul 2013 | 01:18 am
This post is in response to “Loyalty Cards Don’t Drive Loyalty” by Colin Shaw. How many loyalty cards do you have in your wallet right now? I just counted the cards on my keyring. I have thirteen. Th...
No Playing Around: Trends in the Computer and Video Game Industry 5 Jul 2013 | 10:05 pm
Today’s blog post was written by our summer intern, Wassa Suttiwiriya. Wassa is an Economics and Math student at the University of Southern California. With the growth of the computer and video game....
What People Really Want from a Loyalty Program 27 Jun 2013 | 09:39 pm
Brands, what does your loyalty program offer your customers? And customers, what are you looking for in a loyalty program? According to this study from BizReport, most customers are members of at leas...
Bonnaroo Photo Contest Winners Announced! 21 Jun 2013 | 12:36 am
We received some awesome submissions for our Bonnaroo 2013 Photo Contest! Thanks to everyone who engaged with us on Instagram and Twitter! We narrowed it down to our top 10 favorite photos from the fe...
Welcome to our inaugural the first club™ newsletter! 14 Jun 2013 | 02:20 pm
Get excited, because the first club TM continues to be a leader in the digital rewards space! Our improved service aims to provide more engaging content and information that is relevant to you update...
Going to Bonnaroo 2013? Win free ClubCoins! 7 Jun 2013 | 01:21 am
Bonnaroo Music and Arts Festival in Manchester, TN is “4 of the best days ever,” according to their website. 80,000 fans camping on 700 acres of land in the middle of Tennessee to see some of their fa...
Book Review: “Dad is Fat” by Jim Gaffigan 29 May 2013 | 11:46 pm
As a huge fan of comedian Jim Gaffigan, I was really looking forward to the release of his first book, Dad is Fat. Gaffigan details the joys and perils of raising his five (yes, FIVE) children, or as ...
Consumers Want Loyalty (Rewards) 9 May 2013 | 10:08 pm
What kind of rewards does your loyalty program offer? Consumers are enrolled in an average of 7.4 loyalty or rewards programs, but according to Maritz, they actively participate in just 4.7% of them. ...
